So, apparently despite being an burger lover, I missed the news back in October that to mark the release of Windows 7 in Taiwan, Windows and Burger King were teaming up to help the Taiwanese answer the question “Where’s the beef?” They were doing this through selling 7 patty burgers, for 7 days only, to the first 30 people at Taiwan Burger King, during the release of Windows 7 of course.
Forget your sweet tooth, feed your meat tooth
Apparently, the answer to that question is that all the beef is in this mega burger that I shudder to even write this blog about. I know that the Cattleman’s Beef Board and National Cattleman’s Beef Association have helped remind us that beef is in many ways, “What’s for dinner”, but I think this story makes clear that in this case, beef is what’s for breakfast, brunch, lunch, linner, dinner and all your daily snacks…
Thanks to the fine crew @ahamburgertoday on Twitter, I stumbled upon this story last night and my mind still can’t recover.
I get the idea behind the marketing tag-team that Windows and BK came up with here, but I just can’t comprehend why anyone would want to let their body take on this challenge. Again, this coming from a hamburger fan. I am a little bummed though that they didn’t unleash this on the United States.
I think it would do well at those BK Whopper Bars that are coming to South Beach in Miami, that we wrote about a few months back. Don’t you?
Tags: advertising, food
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