As the world continues to get smaller, large multinationals have recognized that their products and promotions need to be altered according to culture. After Nike had to recall 800,000 of its shoes in 1996 due to a cultural clash of symbols, global companies have devoted much research, time, and money to cater to emerging markets, in this case, Muslims.
Three multinationals in particular: Sunsilk (Unilever), Colgate-Palmolive, and Nokia, have captured significant portions of the 1.57 billion person market by realizing the pay-off of foreign consumer insights in a nearly untapped market.
Sunsilk determined after consumer research that the biggest complaint among Muslim women was oily hair resulting from wearing a tudung. The solution: Lively Clean & Fresh, the 1st Western shampoo to speak directly to the tudung wearer.
Colgate-Palmolive claims to be the first international company to have obtained halal certification in Malaysia for toothpaste and mouthwash products. This distinction clearly communicates to the Muslim consumer that this product contains no alcohol, which many toothpastes/mouthwashes do and is forbidden under halal guidelines.
Now one of the most respected multinational cell phone companies in the Muslim world, Nokia developed a series of Apps centered around religious traditions like the 5 daily prayers, and Ramadan greetings, that come automatically on a Nokia phone. The user chooses which of these Islamic lifestyle based Apps he or she wants.
Tags: customization, religion
Gameday thinks it was a changeup high in the zone who does he think he is, Kei Igawa?
Hi there just wanted to give you a quick heads up. The text in your content seem to be running off the screen in Firefox. I’m not sure if this is a format issue or something to do with internet browser compatibility but I figured I’d post to let you know. The design look great though! Hope you get the issue solved soon. Many thanks
oldum renga rengarenk
Good work, wonderful blog… really enjoy it and added into my social bookmarks. Keep up the good work
Thanks for your personal marvelous posting! I truly enjoyed reading it, you could be a great author.I will ensure that I bookmark your blog and may come back at some point. I want to encourage you to ultimately continue your great writing, have a nice evening!
The following time I learn a weblog, I hope that it doesnt disappoint me as much as this one. I mean, I do know it was my choice to read, however I really thought youd have one thing fascinating to say. All I hear is a bunch of whining about something that you might fix when you werent too busy looking for attention.
It’s super webpage, I was looking for something like this
We still cannot quite feel like I would come to be one staring at the important points seen on your webblog. My loved ones we are sincerely thankful with your generosity plus for giving me possibility pursue our chosen profession path. Was looking for you important information I received by your web-site.
With Visit Content Article Submitting Service, you can switch even farther not to mention quicker than you have ever before thought in the case of your options via the internet.
Really Curious site this is.. I truly Enjoy a lot reading your Blog.. I will Bookmark your site for more reference.
This is really interesting, You are a very skilled blogger. I have joined your rss feed and look forward to seeking more of your excellent post. Also, I have shared your website in my social networks!
Great post, I just stumbled your site and wanted to say that I’ve truly enjoyed browsing your blog posts. After all I’ll be subscribing to your feed and I hope you write again very soon!
Great post, I’ve bookmarked this page and have a feeling I’ll be returning to it often.
Pretty nice post, I just stumbled your weblog and wanted to say that I’ve truly enjoyed browsing your blog posts. I have subscribed to your feed and I hope you write again very soon!
Get to know why African Mangoo information to you.
Have you ever considered publishing an ebook or guest authoring on other websites? I have a blog centered on the same information you discuss and would really like to have you share some stories/information. I know my visitors would appreciate your work. If you are even remotely interested, feel free to shoot me an email.
Thanks, I just stumbled your weblog and wanted to say that I’ve truly enjoyed browsing your blog posts. I will subscribe to your feed and I hope you write again very soon!
Fantastic, I was doing a google search and your site came up for foreclosures in Lake Mary, FL but anyway, I have had a pleasant time reading it, keep it up!
Lady Gaga has confirmed she should certainly tour again at the start of the next year because she misses her fans.
remember remember the 5th of november, this is revelant to your post haha i gotta admite nice post there buddy see ya around.
Find out why African Mangoo is important.
I was just seeking this information for a while. After 6 hours of continuous Googleing, finally I got it in your web site. I wonder what is the Google’s issue that doesn’t rank this kind of informative sites closer to the top. Usually the top web sites are full of garbage.
You must participate in a contest for one of the best blogs on the web. I’ll suggest this web site!
Would it be alright if I quote a portion of your site?
Your blogs continually possess much of really up to date info. Where do you come up with this? Just saying you are very imaginative. Thanks again
Hi, I just found your web site via google. Your post is truly applicable to my life at this moment, and I’m really delighted I discovered your website.
Thanks, thanks for the awesome article. I’m having troubles subscribing to your blogs feed. Thought I’d let you know
Fantastic, wonderful blog… really enjoy it and added into my social bookmarks. Keep up the good work
This is a good posting, I was wondering if I could use this write-up on my website, I will link it back to your website though. If this is a problem please let me know and I will take it down right away
Hi there, are you looking for real estate in Lake Mary, FL? Learn where the deals are, get short sale lists and find condos for sale in Altamonte Springs.
WONDERFUL Post.thanks for share..more wait .. …
Youre so cool! I dont suppose Ive learn something like this before. So good to find any individual with some authentic ideas on this subject. realy thank you for beginning this up. this website is something that’s needed on the internet, somebody with a bit of originality. useful job for bringing something new to the internet!
Keep the faith, my Internet friend. You are a first-class writer and deserve to be heard.
Hello there, I found your web site by way of Google while looking for a related topic, your site got here up, it appears good. I’ve bookmarked it in my google bookmarks.
Real instructive and superb body structure of material , now that’s user friendly (:.
There’s noticeably a bundle to learn about this. I assume you made sure nice points in options also.
You’re the best, are you looking for real estate in Winter Springs, FL? Learn where the deals are, get foreclosure lists and find homes for sale in Altamonte Springs.
Hi this is a great write-up. I’m going to e-mail this to my pals. I came on this while exploring on bing I’ll be sure to come back. thanks for sharing.
Great post, I just found your blog and wanted to say that I’ve truly enjoyed browsing your blog posts. I will subscribe to your feed and I hope you write again very soon!
Great post, Your post is an excellent example of why I keep coming back to read your excellent quality commentary….
Youre so awesome, man! I cant believe I missed this blog for so long. Its just great stuff all round. Your design, man…too amazing! I cant wait to read what youve got next. I love everything that youre saying and want more, more, MORE! Keep this up, man! Its just too good.
There are lots of interesting points in this article but I don’t know if I go along with them all. There is some credibility but I’ll hold my judgment until I investigate it more. Excellent piece, thanks and we want more! Added to FeedBurner also
I’m not sure exactly how I found this blog because I had been researching information on Real Estate inWinter Springs, FL, but anyway, I have had a pleasant time reading it, keep it up!
It’s good page, I was looking for something like this
Any person suggest a great hosting Firm ??. Are there any free of charge ones out there ?. really like some feedback. Many thanks
Awesome job on the blog, thanks!
You’re the best, wonderful blog… really enjoy it and inserted it into my social bookmarks. Keep up the good work
You lost me, buddy. I mean, I assume I get what youre stating. I understand what you’re saying, but you just appear to have overlooked that there are some other men and women in the world who see this matter for what it really is and may well not agree with you. You may well be turning away a decent amount of men and women who may have been fans of your web log.
Fantastic, wonderful blog… really enjoy it and put into my social bookmarks. Keep up the good work
I must say this material was worth it to study. I found you having a google search and was somewhat astounded by your rank for this post.