It was inevitable that this was going to happen someday, but it’s also kind of a bummer.
The beauty of Twitter to me has always been that it’s organic and allowed me to connect with friends, colleagues, bands and brands in unique ways.
Even as a follower of certain companies & brands, I never felt like I was being shouted at to ‘LOOK HERE! BUY THIS! CLICK NOW!’, but more that I was able to engage with someone from the brand directly in a digital conversation if I wanted to. Essentially I felt like I was getting a sneak peak at what was going on with the brand from a day to day perspective. Of course, not all brands using Twitter follow a model that embodies putting unique content out there for followers, some purely do just yell at people to buy their stuff. That’s a whole other story, but this advertising model could only enable that more.
That said, I’m not sure if the new Twitter advertising model is going to make its users very happy. The model will start out small apparently, but will closely mirror Google’s paid search advertising structure. So, when you go to look for Sue Smith on Twitter, you’ll find an ad for “Sue Smith drinks Joe’s Cola. Click here!” Well, maybe it won’t be that blatant, who knows, but that’s the model.
According to a story in the Wall Street Journal: “Twitter Chief Executive Evan Williams and co-founder Biz Stone have been publicly lukewarm about advertising, suggesting it could irritate users,” so only time will tell how this is going to go.
Based on that statement alone, this should be interesting…
Tags: advertising, twitter
This is getting a bit more subjective, but I much prefer the Zune Marketplace. The interface is colorful, has more flair, and some cool features like ‘Mixview’ that let you quickly see related albums, songs, or other users related to what you’re listening to. Clicking on one of those will center on that item, and another set of “neighbors” will come into view, allowing you to navigate around exploring by similar artists, songs, or users. Speaking of users, the Zune “Social” is also great fun, letting you find others with shared tastes and becoming friends with them. You then can listen to a playlist created based on an amalgamation of what all your friends are listening to, which is also enjoyable. Those concerned with privacy will be relieved to know you can prevent the public from seeing your personal listening habits if you so choose.
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Hands down, Apple’s app store wins by a mile. It’s a huge selection of all sorts of apps vs a rather sad selection of a handful for Zune. Microsoft has plans, especially in the realm of games, but I’m not sure I’d want to bet on the future if this aspect is important to you. The iPod is a much better choice in that case.
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