I’m sure this will end up being a bigger deal than it should be because of what transpired last year with Tropicana’s epic redesign fail, but I thought I’d share a little behind the scenes look at Minute Maid’s new holistic global packaging redesign. It’s a cleaner refresh, but it’s honestly not that big of a stretch from where they currently are (aesthetically), at least to the U.S. consumer. What is smart is their approach to bring their synonymous global brands into the same redesign, making their whole lineup very cohesive.
As far as the design goes, it’s an improvement, with subtle typeface updates, but it’s not a spectacular “new” design. What it is, is smart. A great billboarding effect at shelf is created as one package ends and another one starts with the same fruit, creating a seamless effect of fruit on all sides of the package. Pretty cool. Here’s a look behind the scenes. Let the “bigger deal than it should be” begin. Well played, Coca-Cola.
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If you’re still on the fence: grab your favorite earphones, head down to a Best Buy and ask to plug them into a Zune then an iPod and see which one sounds better to you, and which interface makes you smile more. Then you’ll know which is right for you.
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The Zune concentrates on being a Portable Media Player. Not a web browser. Not a game machine. Maybe in the future it’ll do even better in those areas, but for now it’s a fantastic way to organize and listen to your music and videos, and is without peer in that regard. The iPod’s strengths are its web browsing and apps. If those sound more compelling, perhaps it is your best choice.
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The Zune concentrates on being a Portable Media Player. Not a web browser. Not a game machine. Maybe in the future it’ll do even better in those areas, but for now it’s a fantastic way to organize and listen to your music and videos, and is without peer in that regard. The iPod’s strengths are its web browsing and apps. If those sound more compelling, perhaps it is your best choice.
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