The (Lost) Element of Surprise

Lost Surprise

There is never too much to ask of ourselves when we’re looking for the next big idea. Check out this Bathroom in Hamburg: To promote the exclusive thrillers and horror films on 13th Street, the toilet of a nightclub in Hamburg was specially prepared. Just after entering the room, the light suddenly goes out and the room is bathed in black light. And now a bloody crime scene becomes visible on the floor and walls: “See what others don’t see. 13th Street. The Action and Suspense Channel.”

…just another way to think about advertising, heightening people’s awareness, fear level, and anticipation. Even we should feel like this before going through one of our own installations.

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