Everyone probably knows that Domino’s opened up the floodgates over the past few months and shared with the world what people were really saying about their brand and product. They also apparently listened and went back to the drawing board to reinvent their product.
Bold move because, boy, none of that feedback was nice; evident in the market research footage the brand shared. For fast food, chain style pizza, a buyer can only expect so much, but I’m not going to say the feedback the brand got (and showed in recent commercials) wasn’t accurate.
That said however, I respect what they’ve done by putting themselves out there and I gotta say the next evolution of that campaign, which shows the creative targeting and ultimate success with the ‘pizza hold-outs’ was pretty genius.
Supposedly everything they did in terms of trying to get the attention of 3 holdouts that wouldn’t try the new pizza after giving feedback to the brand, is accurate and true; this consisted of pretty much a full-on individualized ad campaign of the wackiest sorts targeted to each holdout in their town. Kooky yes, but talk about commitment to getting these guys to try it. The idea to capture it all in the process, also smart thinking.
It’s all documented via a quick reality style video that’s part of the social media campaign to promote everything.
You can also check it out here: Pizza Holdouts
Tags: advertising, food
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This is getting a bit more subjective, but I much prefer the Zune Marketplace. The interface is colorful, has more flair, and some cool features like ‘Mixview’ that let you quickly see related albums, songs, or other users related to what you’re listening to. Clicking on one of those will center on that item, and another set of “neighbors” will come into view, allowing you to navigate around exploring by similar artists, songs, or users. Speaking of users, the Zune “Social” is also great fun, letting you find others with shared tastes and becoming friends with them. You then can listen to a playlist created based on an amalgamation of what all your friends are listening to, which is also enjoyable. Those concerned with privacy will be relieved to know you can prevent the public from seeing your personal listening habits if you so choose.
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The Zune concentrates on being a Portable Media Player. Not a web browser. Not a game machine. Maybe in the future it’ll do even better in those areas, but for now it’s a fantastic way to organize and listen to your music and videos, and is without peer in that regard. The iPod’s strengths are its web browsing and apps. If those sound more compelling, perhaps it is your best choice.
This is getting a bit more subjective, but I much prefer the Zune Marketplace. The interface is colorful, has more flair, and some cool features like ‘Mixview’ that let you quickly see related albums, songs, or other users related to what you’re listening to. Clicking on one of those will center on that item, and another set of “neighbors” will come into view, allowing you to navigate around exploring by similar artists, songs, or users. Speaking of users, the Zune “Social” is also great fun, letting you find others with shared tastes and becoming friends with them. You then can listen to a playlist created based on an amalgamation of what all your friends are listening to, which is also enjoyable. Those concerned with privacy will be relieved to know you can prevent the public from seeing your personal listening habits if you so choose.
I’ll gear this review to 2 types of people: current Zune owners who are considering an upgrade, and people trying to decide between a Zune and an iPod. (There are other players worth considering out there, like the Sony Walkman X, but I hope this gives you enough info to make an informed decision of the Zune vs players other than the iPod line as well.)
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Apple now has Rhapsody as an app, which is a great start, but it is currently hampered by the inability to store locally on your iPod, and has a dismal 64kbps bit rate. If this changes, then it will somewhat negate this advantage for the Zune, but the 10 songs per month will still be a big plus in Zune Pass’ favor.