Hyperquake Blog

Oooh, is this cool. Really cool. I mean, cool if you’re a nerd like myself, of course.

LAIKA from Michael Flückiger on Vimeo.

“Type has always been something static. In considering type we speak, for example, in terms of bold, thin, grotesque, classical, roman, italic: terms that all describe a defined variant of the font family. Thus we only ever see individual fixed points in what is actually an infinitely wide space of possibilities. With digitalisation, however, typeface has left its manifest image – cast in lead – behind, and with it all the associated limitations. Computer-based applications, the Internet and new, fluid advertising media allow us to go beyond the existing, static view of typography.” – from LAIKA website