The Next Step In Sustainable Agriculture….GardenerBots?

November 19th, 2010 by Chris Strong

In all honesty, they may not really be called ‘GardenerBots,’ (GBs for short) but that’s what I’m going to call them for the purpose of this post.

GBs are such close relatives of our friend BirdBot, we felt we should share with all our readers the advancements that they are helping us make in the world of sustainable agriculture.

Farming is no easy task. Farming sustainably is even more complicated. In either case, it’s certainly true that without ever having participating in the act of farming first hand, many of us probably take for granted all the labor and resources that go into growing green peppers or Gala apples, and getting them from field to plate fresh and in good shape.

Well, a crew of students over at the Massachusetts Institute of Technology‘s Computer Science and Artificial Intelligence Laboratories (CSAIL) obviously have learned that producing fruits and veggies isn’t easy and as such, have sought out to understand how robots could help lessen factors tied to labor and resources, ultimately helping to farm more efficiently and sustainably.

You can check out a whole story on the study that they are doing here. Essentially, they are determining ways for the computerized sensors connected to potted plants can tell robots when they need nutrients and water, (as well as how much) and when fruit is produced and ready to be harvested. Very crude robots designed for the study (yep that’s a Roomba they are built on!) have dexterous arms with an integrated camera that can help them see in order to water plants and pick fruit among other things. (By the way, Roomba’s are pretty funny and this is why. They are more of a toy than a vacuum…)

How this study could potentially affect the future, at least of greenhouse farming, is pretty cool to think about. There really is a level of precision that is evident in what these automatons can offer when it comes to reducing wasted resources and time across the whole agricultural process; from seed, to store, to your belly.

If you are curious and want to see more of these automatons, specifically in action, there is a video below. Probably the funniest thing about this is the what looks to be Dell laptop strapped vertically to their backs. Roomba + Dell = GardenerBot. Who new?

Posted in Technology | 2 Comments »

BYOF

July 23rd, 2010 by Julie Hill

I am one of those people who really likes the idea of eating locally grown fruits and veggies. l seek out restaurants and markets that specialize in them. So, I was really excited to catch an article on a new expression of this, in, of all things, an airline magazine. (I know, if I care this much about transporting foods I really should confine my travel to mule or paddle boat or something, but I don’t.)

Farmers’ markets have long been frequented by chefs as a source for amazing local in-season produce. Now, there are restaurants popping up all over the US that actually encourage patrons to share the best of their own backyards. Foraging is not a new idea, my dogs do this all the time. They scour the back yard for the best sticks and bugs my neighborhood has to offer. But, now restaurants are creating their own foraging culture.

Localvore “Foraging” ranges from chef’s literally exploring the land near their restaurants for useful edible items to sending out harvest calls for crops from home gardens. The resulting daily specials with true “just picked” flavors sound positively delightful.


Tomatoes from community farm Johnson’s Backyard Garden in Austin

Eating local is a great idea however it comes to fruition, but I must admit the idea of bringing something from my garden to be transformed by a food virtuoso into something both imaginative and delectable sounds absolutely dreamy to me.

Posted in Thinking | 211 Comments »

Carbon and Water and Waste, Oh My!

December 15th, 2009 by Julie Hill

Carbon, Water and Waste

HyperQuake strategists continue to participate in a 13-week webinar entitled “Sustainability Boot Camp” hosted by Sustainable Life Media. In the third session, William Sarni, CEO of DOMANI, presented his thoughts on the topic “Innovation Opportunities in Response to Today’s Environmental Hot Buttons: Climate Change, Water & Waste.”

In his presentation, Sarni points out that 2009 will be marked as the year when sustainability went mainstream–the year where the old paradigm of abundant materials and limitless energy was openly (and successfully) challenged by environmental and social performance. Large opportunity areas such as Revenue, Risk Management and Reduced Operating Costs expose business opportunities as not simply about compliance.

In a September 2009 exclusive, Newsweek released their first annual Green Score Rankings. In it, a strong correlation between Green performers is made to companies that are successful overall. It summarizes that sixteen out of eighteen companies with high green scores had a 10-15% better stock performance than peers. This information suggests that perhaps voluntary sustainability isn’t really voluntary anymore- both in terms of business success and critic review.

Innovation for sustainability is really no different, then, than other realms of innovation and very similar to HQ’s own definition and approach to innovation. It requires foresight, open collaboration, creativity and discipline. It’s about taking risks, accepting failure and knowing that true innovation is about improvement, not efficiency.

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“Regeneration” Provides Opportunities for Innovation

December 7th, 2009 by Julie Hill

Regeneration/Innovation

As emerging markets work to attain the middle class standard of living, it would take 5-6 planet Earths to support them (if they do it the way developed countries have done it).

…scary, huh? Even with recent reports that question the authenticity of global warming data from the mainstream scientific community, we know that the resources we depend on to do business and maintain our standard of living are becoming more scarce, and therefore, more expensive.

“An impeded stream is the one that sings” – Wendell Berry

Gil Friend’s webinar on innovation, the first session in the Sustainability Boot Camp series, was exciting and inspiring as he described the robust opportunities for product and process innovation by adding the constraint of “sustainability” to design. Design, he defined, is the process of innovating in the face of constraints, and adding sustainability as a constraint isn’t about being altruistic, it’s about accounting for the real costs of doing business (accounting for the cost of transportation, waste, supplier resources, etc.).

Traditionally, innovation has been about optimizing either one or two of the attributes of (1) speed, (2) cost and (3) quality of products, services and processes. Conventional thinking has always claimed that we make trade-offs among these three attributes and that it’s impossible to optimize all three at the same time; however, sustainability challenges us to do just that.

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A Sustainable Preview

November 13th, 2009 by Julie Hill

HQ <3s the earth

HyperQuake strategists are participating in a 13-week webinar entitled “Sustainability Boot Camp” hosted by Sustainable Life Media. This first session was bonus preview that featured Jennifer Rice, founder and chief strategist of Fruitful Strategy discussing “Key Factors in Building Your Sustainable Brand Strategy.”

10 Strategies for Building a Credible Sustainable Brand:
1. Be proactive
2. Be transparent
3. Know your limits
4. Be relevant
5. Borrow credibility
6. Leverage brand strengths
7. Create a brand
8. Be consistent
9. Educate
10. Engage

Many of the ideas boil down to basic common sense and authenticity, but there were a lot of great brand examples attributed to each of the above factors and quick stats that caught my attention. Namely, only one out of 1,018 brands lived up to its green claims, and 25% of companies have said that they make the efforts purely for the public perception of being sustainable. Only 7% claim that their sustainable efforts are because they care about the environment. No wonder there is such a backlash toward Greenwashing.

Kudos to brands like Patagonia, Timberland, Home Depot and even some surprises like SC Johnson, Walmart and BP who are making efforts toward more credible sustainability. Thankfully, you don’t have to be perfect to make an effort.

Posted in Thinking | 173 Comments »

Woodworker’s Nirvana

October 14th, 2009 by admin

Harvesting the logs

As a woodworker hobbyist, I’m always looking for ways to save money on lumber. Domestic hardwoods, particularly large boards like maple, walnut and cherry can run a pretty penny. Being a naturally curious person, I learned about a guy who lives here in town, we can call him George the Sawyer. A sawyer is a person who travels to various locations with a portable saw mill to cut up logs into usable lumber, which is both a great way to get access to a new source of sustainably harvested lumber, and a cool way to expand my woodworking hobby. (more…)

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