As our world becomes ever more connected with our mobile devices, it’s inevitable that the needs and desires of advertisers to reach consumers effectively through them will follow suit.
What’s going to be most interesting is how marketers in the mobile medium play nice with users. I can only hope that intrusive ads for things I neither want or need don’t begin somehow floating across the screen of my iPhone out of nowhere, or that video/sound doesn’t just start blaring from my speakers, generating looks of disgust from all those around me.
To get consumers to truly engage with your brand and build their feeling of value for what it does for them, disrupting their mobile experience certainly isn’t going to yield success. It’s only going to make them turn off their phone and tune out your brand. Check out this article in Advertising Age by Freddie Laker for an awesome and appreciated viewpoint on this topic.
