So, for all you loyal HQ blog readers out there, if you think back to 4/27/10, you’ll probably remember a post on how The History Channel was teaming up with everyone’s favorite location-based social networking platform, Foursquare, to help promote their new show “America: The Story of Us.”
On a local level, I continue to see more and more businesses taking advantage of what Foursquare is all about and unlocking the potential new ways to market to consumers as they check-in at their locations. I’ll admit, I’m still not completely sold on Foursquare yet, but I do know if I check in while at the cupcake shop near my house, I can get 2 free cupcakes and that’s a good thing. (They’re like $3.00 each!)
But, all kidding aside, I’m intrigued by the way that brands are using the Foursquare platform to connect with consumers. Bottom line, it keeps getting better and more relevant.
Recently Simon Owens over at Bloggasm.com shot me a note (thanks Simon!) about how C-SPAN has now teamed up with Foursquare to launch a political education campaign of sorts.
Concept is once again very simple. C-SPAN has a custom page on Foursquare and is pushing information on politics, public policy and government to people as they check in at various locations around the Washington D.C. area. There is even a YouTube channel set up, dedicated to sharing video feeds when you check in at specific locations. As things progress, apparently check-ins outside of the D.C. area will begin to be included.
Straightforward, simple and to-the-point as far as what it provides users. Not to mention, pretty informative from all appearances. I’ve seen the show Street Smarts and unfortunately clips of Jay-Walking on Jay Leno before and it’s clear that the majority of our society doesn’t know anything about politics, so with that in mind, this seems like a pretty good thing. Curious to see how it goes from here.