The Daily is here.

February 4th, 2011 by Dan Barczak

This week we got our first glimpse at The Daily, the first ever iPad-only news app and venture by News Corp. & Apple, along with the help of many others. The app is free for the first 2 weeks, then will sell for 99¢/week or $40/year. We all have opinions, and the keynote wasn’t without some intriguing questions from folks at Gizmodo, Techcrunch, Engadget, the New York Times, etc. This is not simply a news aggregator. It’s a new publisher with a distinct voice, and a new look and feel for news. (more…)

Posted in Design, News, Technology | 239 Comments »

Once Again, New Evidence That Cincinnati Is Awesome

August 25th, 2010 by Chris Strong

What might that evidence be you ask?

Well, apparently the next Superman comic is going to be set in none other than The Queen City according to the crew over at Cincinnati.com.

In addition to deciding once and for all, who is the chili king, Skyline or Goldstar, Superman will also be partaking in all that is Cincinnati from a run in the 2011 Flying Pig, to enjoying a burger at the legendary Zip’s.

It’s unknown at present whether he’ll be taking up residency on the West or East side, but whatever his choice is, it’s certain that there will be quite a stir caused.

So again, if you haven’t realized it yet, Cincinnati truly is pretty much the coolest place on earth. First ever professional baseball team; check, we got that covered. Flying pigs. Yep, we’re good there. Ties to the entertainment industry? Um, what other city can claim that one of the best movies ever was set in it (yes, I’m talking Airborne)? I still say it’s a travesty that it didn’t get an Oscar!

A Cincinnati Original

So again, I’m telling you Cincinnati rules. We didn’t need Superman coming here to prove it, but hey, it doesn’t hurt.

Posted in News | 199 Comments »

Coming Soon… The Apple Liquid Metal iBike?

August 19th, 2010 by Chris Strong

Yep, you read the title of this post correctly. It’s apparently true that Apple has filed a patent for a bicycle.

As an avid cyclist and an Apple fan (not Fan Boy), I’m more than intrigued and excited by this. When you combine the technological know how that Apple has with something like cycling, that has a number of variables that Apple could somehow integrate with, the future for a product like this seems endless.

It’s important to note that from essentially, innovation in the world of cycling has always been confined to:

1.) Making frames and components out of new materials, so they weigh less, enabling riders to move faster.
2.) Building frames with new and improved geometry to maximize the physical output of the riders body.

Aside from carbon fiber dominating the bike frame landscape over the last 5 years and replacing things like aluminum, there really hasn’t been much more evolution.

But this patent, this could begin writing a whole new chapter in cycling….

So, If you think of the Nike + iPod products out there, you’ll get an idea for what this iBike could potentially be about. The iPod + Nike product essentially measures a few key metrics output while an individual is running. With cycling though, the ability to get more rich and robust data, from heart rate, cadence, wind speed, distance, mph, etc. is more than possible. I can only imagine how awesome and more importantly informative in my training, an integrated LCD screen on my bike measuring all this data would be. I literally could talk the most informative levels of trash to my cycling buddies after we finish fighting it out against one another as we climb (i.e. race) up some of the hills in Indian Hill.

As far as the whole liquid metal thing goes, I’m not to sure what to make of that. Apparently Apple has signed a contract with a company called Liquidmetal Technologies so it’s probably a pretty safe bet this will happen. Apparently the material looks like glass, but is infinitely stronger and requires little machining and polishing.

Could this material be the next carbon fiber? If Apple is committed to making it work, I’m willing to put bets down that it will.

My only fear is that this bike, with all the technology that it could have, will be priced so astronomically high that very few cyclists may be able to afford right away.

I’m already salivating over this so I’ll just have to start saving my pennies.

Oh, the only other thing to add here is that apparently this kangaroo will be helping out with the testing of the bike. Maybe not, but it’s still an awesome image.

Posted in Design, News, Technology | 134 Comments »

Real News vs. Fake News: Learning About Stuff on Late-Night TV and the Internet

August 5th, 2010 by Julie Hill

Wikipedia says that “organizations such as the Pew Research Center [claim The Daily Show] has become a primary source of news for many young people,” which has raised a lot of interesting debate about the responsibility of those programs to provide accurate and unbiased opinion. Which is kind of hilarious, if you think about it.

Shows like The Daily Show and The Colbert Report are successful at conveying the “news” because they allow the content to become accessible via humor and satire, instead of dryly presenting facts in an unrelatable way, as many real news programs do. Satirical Twitter users like BPGlobalPR assert that humor is the only way for many people to be able to deal with massive tragedies like the Gulf oil spill; to not block out the news simply because it is overwhelming, as many people are prone to do.

Anyway, here are a few of my favorite Real-Life News And Science Things I’ve Learned From Professional Comedians. Enjoy!

Hubble vs. the new James Webb space telescope on Jimmy Fallon:

Which dinosaur was the best (hint: not T-Rex):

Auto-Tune The News #2

Assorted current events (and zaniness) from the now-defunct The Show with Ze Frank:

Posted in Design, Thinking | 161 Comments »

Consumers showing brands new levels of love in 2010 – Chapter 2

July 22nd, 2010 by Chris Strong

So, you may remember a few weeks back when we posted about a fictitious story that caught my eye on The Onion. In said story, a man supposedly proclaimed his ‘devotion and love’ for the Pepsi brand during ceremony at a convenience store where he was surrounded by a small group of friends and employees.

In all seriousness, consumers are proclaiming their love for brands more and more these days and in very unique ways. From tattoos, to ‘Liking’ a brand on Facebook, brands mean more to consumers today than ever before.

All that said, I’m not so sure that The Onion story was all that far-fetched because late last week I stumbled upon an article on USAToday.com about retail wedding trends…

So, it appears that more and more, people are pledging their “I do’s” to their significant others, while in a retail establishment. You won’t believe this, but this includes having weddings at places like T.J. Maxx and Taco Bell. That’s not all though…. Include Home Depot and Cold Stone Creamery on that list too! It’s pretty unbelievable to me, but hey, I only got married at The Cincinnati Nature Center’s Krippendorf Lodge (which I highly recommend by the way!).

Be it brand loyalty, saving money, or the desire to be a little different, people are actually going through with this, so there’s not telling what’s next. Is it good for the brand? I can’t see how it could possibly hurt. Is it good for the bride or groom? Well, if you are “self proclaimed Maxxinista” (make sure you read the USA Today story relative to this comment) or a Chalupa fanatic, perhaps you can shop or get your Mexican food fix on before/after the ceremony. If you bring a whole wedding party, they can join in on the fun too. I’m sure these brands won’t complain about anyone spending a little money before or afterward the ceremony, so I’d say it’s a win-win.

Again, for the whole story, visit this link.

Posted in News | 121 Comments »

LOOK HERE NOW!!!!! PLEASE!!!! LOOK!!! COME ON I’M AN AD!

July 12th, 2010 by Chris Strong

So apparently Hearst Magazines are going to be launching some new ‘disruptive’ ad units on their websites.

You know, the type of ads that literally scream at you to look at them, confuse you, blare sounds from areas unknown (which then let your coworkers know you aren’t working), etc.

The ads will integrate HD video content and aim to continue to provide viewers advertising content, now with integrated editorial content. I’m all for innovating the simple and old-school banner ad a bit, but making ads bigger, more intrusive and more disruptive isn’t the answer from my perspective.

As the story points out briefly, internet users don’t respond well to these types of ads, so I’m not sure making the ads bigger and more disruptive is the answer. The word after all is disruptive (root word; disrupt) and thanks to dictionary.com, I can say with certainty that associating an ad with any of these feelings might not leave the viewer feeling to good:

1. to cause disorder or turmoil in
2. to destroy, usually temporarily, the normal continuance or unity of; interrupt
3. to break apart: to disrupt a connection

Posted in News | 176 Comments »

Smirnoff ‘Ices’ Bros Icing Bros

June 25th, 2010 by Chris Strong

Smirnoff Ice

So in the past few weeks apparently a wide spread, seemingly (but also much disputed) consumer-generated drinking game popped up and started gaining lots of viral traction online. The interesting thing about it though is not so much the game itself, but more the many questions that surrounded it.

Known only as Bros Icing Bros (which lived online at this website before being shut down this week), the core focus of the game was the sweet malt beverage, Smirnoff Ice.

Iced!

The game was quite simple as the entire premise was that if someone approached you with a bottle of Smirnoff Ice and you didn’t have one of your own to fend off the attack, you’d be ‘Iced’ and have to get down on one knee and consume the bottle of Smirnoff that your attacker approached you with. Given the need to have your own ammo to arm yourself against these sniper like attacks and the apparent desire by many college students to ‘Ice’ their friends, cases of Smirnoff began moving fast from the shelves, leading some to believe that it was merely a viral marketing ploy by Smirnoff’s parent company Diageo, known for successful viral marketing campaigns, to move products.

The Ultimate Ice

Move products it apparently did, but many people, myself included, doubted that it was a viral marketing ploy by the company because it was essentially one huge binge drinking game. It was very hard to understand why the company, viral marketing campaign or not, would want to be associated with a.) binge drinking and b.) people essentially using the product to make fun of the product. Individuals interviewed in some articles made this clear when they would indicated one wouldn’t want be iced because Smirnoff Ice is a “pretty terrible” drink.

Well, answers came yesterday as Diageo apparently confirmed that the past few weeks of games and the online site www.BrosIcingBros.com were not part of a marketing campaign. The site is down, saying only “We had a good run Bros…”

Right now, the Bro the started the whole thing, apparently only known as ‘Joe’, may or may not be in hot water for copyright/trademark issues stemming from the game and the site.

Should be interesting to see how it all plays out.

Posted in News | 257 Comments »

Loyal to the Message or the Messenger?

June 24th, 2010 by Rachel Forgus

Long gone are the days when a consumers relied on “their” newspaper and “their” news station to provide them with all of the daily happenings he or she needed to know. In our era of instant gratification, we want information as fast as possible, with the source as a secondary issue.

A recent study by the Pew Research Center reveals what we already thought to be true: the leads in social media news differ greatly from those in the mainstream press. What is interesting, however, is the difference between social medias. Twitter appeals more to those looking for a technology update, while blogs, as well as the mainstream news, focus more on politics and government.

social-media

Today’s consumer is used to, and many times prefers, utilizing a variety of sources, Twitter, Facebook, CNN, etc. based on the interest of that particular person on the news on a particular subject. More often than not, a person will consult multiple news sources to ensure that it is indeed valid.

20060906-couricolbermann

While the consumer may not feel affiliated with a certain news source, he or she is much more attached to the messenger. For example, if Katie Couric switched from CBS to a rival station, odds are the viewer would still see Couric as a valuable information source and rely on her, regardless of location.

Posted in Thinking | 228 Comments »

Hyperquake lands Buffalo Wings & Rings franchise business, filling stomachs in process.

June 22nd, 2010 by Andy Brownell

BWR-HQ

HQ recently had the opportunity to leverage our digital marketing and brand design strengths to pitch and ultimately win the agency of record assignment for the Cincinnati based, Buffalo Wings and Rings restaurant chain. What’s even better is the fact that we will continue to leverage our passion for all things food to help build this nation-wide, 54 restaurant business (and who doesn’t like wings?).

For 2010, our efforts will be focused on developing an integrated campaign utilizing  social media, loyalty, customer advocacy as well as both traditional and non-traditional media launching later this summer. Our recent return from the Buffalo Wings & Rings annual franchisee meeting in New Orleans, LA gave us a great chance to hear directly from the dedicated front line teams of owners throughout the US.

“Buffalo Wings & Rings is a different kind of restaurant brand centered on catching up and connecting,” says Roger David, CEO of BWR. “Families and friends choose us because of the unique BWR experience. We want our marketing to reflect and build on that experience and sense of engagement. As a leader in experiential marketing, consumer connection and new media technologies, HyperQuake is well positioned to help us.”

Thanks Roger and the entire Buffalo Wings & Rings team. We look forward to helping build your business and our own knowledge of your 45 wing sauce/heat combos in the future.

Posted in Design, News, Thinking | 161 Comments »

We Like Clients Who Give Us Cookies

April 30th, 2010 by Andy Brownell

Of course we do, who wouldn’t? But what’s with this cookie on your browser?

lost_rites_cookie

Edible thank you, compliments of Trumac Films.

Hyperquake is busy with creating our next film Web site for Trumac Film’s Lost Rites. Here is a quick preview of the teaser trailer from the film.

Lost_Rites_Home_Teaser

Be on the lookout for a late Spring release, coming to a Web site near you.

Posted in Design, News | 118 Comments »