Look, I grew up in a town which housed a Big Ten school. You could stand on my high school’s grounds and literally hit the stadium with a rock if you had a good arm. I like football. But geez, football graphics do insist on being ridiculous.
Troika’s new on-air identity:
ESPN College Football Rebrand 2010 from Troika Design Group on Vimeo.
Like, I get it. I geeeetttt itttt. I have the football childhood cred to get it. Plus I really love sweet animations, but honestly you guys? I can’t get into this at all. I know it’s supposed to be CRAZZZYYEEEE, and maybe it is just the way this reel was cut together, but I find it just kind of bleh and cluttered. It’s quite well-done, don’t get me wrong, I just…….can’t. People with TVs, is it better in the midst of an actual game? Would you pause in drunkenly throwing your OSU beer coozie at the screen to watch?
