First, I would like to apologize for not posting more blogs during my two-month internship at Hyperquake. The fact of the matter is, I have been so incredibly busy that I haven’t had time to blog. However, I don’t consider this a bad thing.
While at Hyperquake, I have had the opportunity to learn about the capabilities and activities of multiple departments, including Strategy, Client Leadership and Operations. And, I worked on numerous projects for each of them.
I particularly enjoyed working in the Strategy department, where my responsibilities included brand-building, brand identity, brand equity and story mapping. I also created Front End Innovation (FEI) content and identity development for a new consumer products (CP) technology. One of Hyperquake’s senior strategists became a valuable mentor, offering me great career advice. We even started a book club and discussed Brand Portfolio Strategy by David A. Aaker.
But my role as an intern didn’t stop there. I researched and analyzed local and national competitors to assist Hyperquake in its corporate rebranding program. I conducted trend and cultural research to analyze market research data, creating a holistic summary of the findings. Along with editing and proofreading internal and external documents, I also generated agency awareness through blogging and social media tactics.
Project leaders asked me to present in numerous client meetings and on conference calls. I felt honored that Hyperquake allowed me to interact with clients; most interns don’t have that opportunity.
As a result of my experience at Hyperquake, my interest in the branding, marketing and advertising industry has skyrocketed. Additionally, I have gained valuable skills that will help me solve problems in a creative and constructive manner, analyzing unconventional and challenging angles to find the most inventive solution.
I want to thank everyone at Hyperquake for investing in my future by providing me with fun and unique opportunities for training, mentoring and hands-on work experience. Thanks, also for welcoming me into this creative, collaborative community. I will miss you all. Now… it’s time to return to Hanover College and hit the books!