So, Subaru doesn’t really make ‘mediocre‘ cars. Take the WRX for example, it’s pretty loud, pretty flashy and pretty darn fast.
Heck, the picture below just makes it look fast. If it wasn’t, why else would it need that big wing to keep it planted on the ground?
Now, Subaru does make sedans and no offense to anyone that drives sedans, but the sedan market does tend to be a bit boring and seems to be getting even duller. Things tend to run together and styles tend to be a bit blah.
Well, Subaru apparently took note of this and recently decided that they’d mess with people a little bit and get some heads scratching via an uber-sneaky viral marketing campaign for a car dubbed the Mediocrity. To give you a better overview than I ever could, check out the video below.
The video had me laughing quite a bit after I stumbled onto it and after checking out the 2011 Mediocrity website I was only laughing that much more.
The Mediocrity site is a trip. From the descriptions of colors and interior appointments, to the shopping tools and mission statement, I enjoyed every bit of it and had a good laugh a few times. (I still laugh when I read ‘Inoffensive Steel Exhaust’ on the comparison page). I also love that one of the choices as you build your car is a wicker chair. Why? I don’t know, but wicker isn’t really offensive and that’s a good thing when it comes to mediocrity.
As a viral campaign, many have speculated as to whether it is a success or failure because the site itself and everything else around it points to Subaru from the start (check the redirect in the URL when you go to www.2011Mediocrity.com). I tend to lean towards this being a good campaign and one that obviously wasn’t trying to be super viral. It’s quirky and fun as a campaign and just a good time. As someone who isn’t in the market for a car, it got me to spend some time with the brand (even after I went to the Mediocrity site) and that’s certainly not bad.
Now, if I can just get my wife on board with me getting that WRX STi I’ve always wanted…
