Many companies understand the need to portray a clear external brand message. They make extraordinary efforts to show their consumers a meaningful and synchronized series of communications. Some go even farther and create truly consistent brand experiences. These companies define and segment their consumers. They lovingly target them. They believe that a brand exists to provide value in the lives of its consumers. (more…)
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NewPage, a North American coated paper manufacturer, takes pride in its commitment to the environment and is helping HyperQuake (and the rest of the world) learn how to indulge our love of paper in an eco-conscious way. They know that paper choice, transportation costs, printing process and inks all have an environmental impact worth considering when planning a printed project. That means considering where the trees that provided our paper were grown, how they were collected, the actual paper-making process and how many miles it took all of that to get into their clients’ hands.
To help teach folks about how to think about and choose environmentally friendly paper, HyperQuake, their recently appointed Interactive Agency of Record, designed a new section for NewPage’s website, bringing a fresh look to “green” design, and offering facts and tips to make going green easy. Turns out, you can still get beautiful papers that are actually kind to the environment, stay tuned to NewPageCorp.com for the launch of this handy guide, coming soon!
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