AHHHHHHHHHHH
So I was shopping for vacuums yesterday with my dad when I spotted the newer, friendlier Eureka logo:
What is this business, I thought? You’ve gone from sturdy and reliable to I Can’t Believe It’s Not Butter. (Though I guess Gen-X moms probably buy ICBINB?) Anyway, while I’m sure vacuums are difficult to market, as folks don’t buy them very often, this friendlification of every brand is starting to get on my Gen-Y non-mom nerves, and I began to gripe about this trend to my dad right there in the vacuum aisle. I managed to stop myself after he gave me one of those pained-but-humoring-me looks.
My web design side would also like to point out that the Eureka site is really nice except for that logo, which seems to have been swapped out post-launch. I’m sure their products are good, but personally I’d like to see branding that says “machine that’s not going to break in 6 months” (as tends to be my vacuum luck) more than “hooray, cleaning!”
So I ended up buying Bissell instead (because Dyson, wtf are those prices?!), abandoning Eureka for the aforementioned very shallow graphic reasons.
