So it comes as no surprise when I say that our economy has been on a continual rollercoaster ride the last year-plus. What you may not know is that due to economic woes, expense accounts at many a business have had to adjust accordingly. To all those fat-cat employees used to dining well on steak lunches/dinners on their companies dime, this has hit their stomachs and it’s hit them hard. For the over-the-top restaurants that have traditionally catered to this business crowd, profits are down. In this very symbiotic relationship, both groups of these poor folk have been suffering day in and day out, until they could see each other again and bask in the glory of tremendously overpriced food, paid for by someone else of course. Well, the day has come when they may get to see each other again. Kinda.
In an effort to generate some unique digital engagement with the Maloney & Porcelli brand (a Manhattan-based restaurant) and ultimately attempt to build business, we see the entrance of expenseasteak.com.
The tool is simple and markets the restaurant in a very tongue-in-cheek way. The concept is simple, albeit a little fraudulent in its approach, but heck, for those who really want that steak lunch and may have forgot about Maloney & Porcelli, maybe it’ll get them in the door even if they can’t expense it.
What, you say you’ve spent $3,000 on a meal at Maloney and Porcelli? Oh, no problem at all. Just go enter your check amount into expenseasteak.com and out will pop your expense receipts for things like $1,600 on toner and $1,000 on air-in-can dusters….. No one in accounting at your company will question that right????
Bottom line, the tool is truly a fun and unique way to get people to engage with and think about the Maloney & Porcelli brand, and I love it. Will it translate to getting butts into the seats? Only time will tell. For all those non-New York residents like myself, I’m just having fun putting in some numbers and seeing what comes out. It’s got me thinking steak though and if I were going to NYC anytime soon, that would be a good thing for Maloney and Porcelli, but certainly not for my checking account based on the $48 per entree lunch prices.
Tags: consumer engagement, food, fun, NYC
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If you’re still on the fence: grab your favorite earphones, head down to a Best Buy and ask to plug them into a Zune then an iPod and see which one sounds better to you, and which interface makes you smile more. Then you’ll know which is right for you.
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I’ll gear this review to 2 types of people: current Zune owners who are considering an upgrade, and people trying to decide between a Zune and an iPod. (There are other players worth considering out there, like the Sony Walkman X, but I hope this gives you enough info to make an informed decision of the Zune vs players other than the iPod line as well.)
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Hands down, Apple’s app store wins by a mile. It’s a huge selection of all sorts of apps vs a rather sad selection of a handful for Zune. Microsoft has plans, especially in the realm of games, but I’m not sure I’d want to bet on the future if this aspect is important to you. The iPod is a much better choice in that case.