Everyone knows that at Burger King, you can “Have It Your Way” way when it comes to the flame-broiled goodness that is your hamburger. The King and his team of merry men have worked extremely hard to instill this message in the minds of beef eaters and fast food lovers everywhere, but for all that work, there was always one part missing.
Sure, you could get your burger without mayo, or with 4 extra patties of meat, or with 2.5 slices of smaller tomatoes instead of 1, but there was always something missing, it just never really was “your” burger.
Well, BK and the King have changed that, at least they did for a little bit (in Brazil), by embarking on a unique little campaign where they show customers what ‘Made to Order’ really means.
As someone who isn’t a huge fast food eater/supporter, even I thought this a unique way of personalizing the dining experience and building some additional brand affinity. You can already see from the video that camera phones were a-snappin’ which inevitably means Twitter posts and Facebook status updates that probably generated some positive chatter about the brand.
All in all, a unique and quirky idea, that showed a true connection of the dots when it comes to the idea of “Have It Your Way.” Not sure how much longevity it has after the initial novelty would wear off, but it’s still a rather cool and smart approach on a one-off level.
Tags: consumer engagement, food, fun
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