Gatorade: Evolution of the G Series

June 7th, 2011 by Dan Barczak

Gatorade: Brand Videology (short) from Tether on Vimeo.

Since I can remember, I’ve been more attracted to how things get made, rather than the finished product. I loved watching Jerry Rice play as a kid (except for when he beat the Bengals in Super Bowl XXIII in ’89), but love even more how he trained in the offseason, running more miles than most distance runners. Or how a Ferrari is meticulously crafted in Maranello, hand-stitched, etc…not just what the car looks like finished. That’s boring. The making of the Thriller video blew my mind as a kid. B-Sides. Movie deleted scenes. Behind the scenes at Pixar. How a novel was written. The making of the perfect sandwich.

I love the process. That’s why I love design. So when I stumbled upon a gorgeous stop-animation video by Tether (Seattle) which chronicles the Evolution of the Gatorade G Series over 16 months of Research, Concepts and Designs…well see for yourself. I love how other creative minds tackle problems…how they approach even the most mundane or minuscule tasks and turn them into something much larger.

Great work, Tether. (also came across it via Creative Bits)

Moustache Bandit!

June 1st, 2011 by LeAnne Wagner

Ok, I’m going to hop on the hipster train for this blog post and do a little writing about moustaches (or mustache if you prefer, personally I like throwing the “o” in there so I can pronounce it “moose”stache, but that’s just me.) Anyway, I was sent a link by one of our clients in NYC about the Moustache Man. If you live in NYC  this may be old news, but for those that live in other locale (like Cincinnati, which has been notoriously dubbed by Mark Twain for being 10 years behind the rest of the world) this may be interesting. The images are from NYC subway ads and have been spotted around the city for about a year. Judging by an interview with the artist, the Moustache Man (aka Moustache Bandit, Madcap Moustache Man, etc) there doesn’t seem to be any agenda behind the moustaches, just plain ‘ol fun, which I generally support so I’m sharing it with you.

Note the m”U”stache imposters that have also started popping up.

Another noteworthy stache endeavor is the Mustaches for Kids program. No it’s not an outreach program that helps poor needy children grow mustaches as one of my friends gullibly believed at one point. Mustaches for Kids is a volunteer-run organization started in Los Angeles in 1999 to do good and have fun by growing Mustaches for children’s charities. Typically a bunch of guys will get together and use it as a charitable excuse to grow mustaches for a month. It’s good fun to watch them attempt to “out man” their friends, specifically the follicly challenged and it goes to a good cause in the end. If you’ve got time to kill, check out the rules, kind of funny.

Another charitable mustache cause is Movember. Pretty much the same deal as Mustaches for Kids, but this one happens specifically in November and benefits Prostate Cancer research.

And for good measure I’ll end on another fun one. Carstache. Pretty self explanatory.

The New Digital Wallet?

May 24th, 2011 by Chris Hendrixson


Well, it’s finally starting to happen. Don’t throw away your velcro wallet just yet but I would reconsider buying a new one anytime soon. Today, Square CEO Jack Dorsey unveiled two new products that hope to drastically change how a small business accepts payments from customers. One of those is Square Register, which basically allows your iPad to function as a cash register that also collects data about purchases. According to Dorsey, “This obsoletes credit card terminals and cash registers.” The other new product is called Square Card Case which, according to the company, allows users to “explore local businesses, view menus, track and store digital receipts and open digital tabs to make instant, effortless purchases.” Dorsey had this to say about Card Case, “We want to take away all of this clutter, all the paper, all the mess. Get rid of the take out menus, get rid of the loyalty cards, get rid of the receipts, get rid of it and replace it with one clean digital card.” Read more here.

Facebook or Feltron?

May 19th, 2011 by Dan Barczak

For all of us who’ve said at one time or another, “I want an app that does ___________,” there’s a new app for you. Social Memories is an app (beta) from Facebook that takes your social data and conveniently aggregates it into slick infographics to page through/look at digitally in a simple way. Or as Facebook puts it: Your social activity on Facebook, analyzed and commemorated in twenty eight elegant pages.

A spread from Felton's 2007 Annual Report

I think it’s a fantastic idea. But I’ve got a slight problem with it. The aesthetic style way-too-closely mimics the look set forth years ago by Nicholas Felton…the same Nicholas Felton that has a cult following for his amazingly designed (personal) annual reports, which you can see on his blog/studio site Feltron.com and his blog. Felton’s work is something that has inspired me for years. We’ve even created an installation in the past inspired by his work. However, taking a look and using it as inspiration is one thing…ripping it off and feeding it to the masses is another. Facebook, I love the idea and the execution. It’s brilliant. The visual data design is just too close for comfort.

Interesting perspective from Fast Co.

Are QR Codes cool or lame?

May 13th, 2011 by Chris Hendrixson

Great weather in Cincy means a stroll down the street for a food truck lunch. Today’s choice was Cafe de Wheels. They do a lot of things right, one being the Tower of Power Burger (beef + BBQ pork, mmm). On their window is a QR code that directs people to their Twitter, Facebook and website. After I find a QR code reader app and take a picture of it I wonder if the payoff is really worth it. QR codes and the possibilities that come along with them are really exciting to me, but I just don’t feel like too many folks are nailing it yet. Tons of potential though. Give me something really great on the other end of that QR code. Make it some kind of scavenger hunt game or even give me a coupon. It’s pretty dang awesome that in 2011 I can point my phone at a visual code and reveal something directly on that device. It makes me feel like a spy. When companies/restaurants/teams/stores can tap into this excitement and deliver exclusive content that a user can only receive by snapping a photo, THEN we will start to see QR codes become a fun and relevant part of our daily lives.

Tempest Freerunning Academy

April 15th, 2011 by Dan Barczak

Tempest Freerunning Academy from The Cool Hunter on Vimeo.

Came across this while looking for some inspiration on Coolhunter. Eat your heart out, Luigi.
MUSIC: Ellie Goulding – Lights (Bassnectar Remix)
Download the Full Track Here: bit.ly/​gf3lzI

Directed by Victor Showtime Lopez
Edit by Paul Diddy Darnell
DP / Color by Chad Bonanno ( chadbonanno.com)

Brands Break Into Text Messages

April 8th, 2011 by Chris Strong

So I stumbled upon an interesting article the other day about how a new service called GroupMe is providing brands the opportunity to break into group text conversations.

Now, there are a number of group texting apps out there already. These apps allow you to communicate in mass with selected contacts in your phone, thus aggregating a large community conversation into one thread.

What GroupMe is now doing is unique in that the app allows users to set up a ‘Featured Group’ which is then tied to a partner brand. This gives the partner brand the opportunity to basically hack users private texts and send them special brand related information.


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You thought .TV was created for television, didn’t you?

March 28th, 2011 by Emily Stubbins

I had always assumed that the top level domain .tv was created for television. I personally prefer .com, but the idea behind .tv seemed clear enough. It was imagined that there would be so many web sites that we would need clarity in top level URLs like .tv and .biz.  So recently, I was surprised to learn that the .tv top level domain was actually originally created and awarded to a small island nation of Tuvaulu. Much like Canada uses .ca and the Great Britain uses .uk.

Tuvalu Beach

A Tuvalu Beach

It turns out, this enterprising nation in the Pacific sold the rights to the domain to DotTV and later Verisign for 14M € + 1.8M €/year in 2000. The revenues account for a vitally important 10% of Tuvaulu’s yearly budget.

Tuvaulu is a lovely place (as seen in pic above), but with no inland water sources, limited exports and a remote location that makes tourism cost-prohibitive, it is not an easy place to live and thrive. Only about one-quarter of the labor force participates in the formal wage economy. The remaining 75% work primarily in rural subsistence and livelihood activities.

Tuvalu map

You have to hand it to them. A nation with few natural resources and a resulting undeveloped economy has to make lemonade from lemons; and this one certainly has. At a time when legislators around the globe are looking for ways to balance the budget, perhaps Tuvaulu can serve as an example for officials on how to create a windfall from what they’ve got.  It might be the newest creative measure Tuvaulu employs to bolster the nation’s dwindling coffers.

92.66 Miles On A Saturday. Not To Shabby.

March 18th, 2011 by Chris Strong

Saturday, March 12, marked the 2nd annual Race to Anyplace event here in Cincinnati. The Spinning themed event in which participants ride for 6 hours in 15 minute heads, is lead by the Leukemia & Lymphoma Society and helps raise awareness of and funding for the continuation of the ever-important fight against blood cancers.

Team HyperQuake participated in the event for the second time this year and boy did we have a ball. Once again, 12 brave, committed, and energetic souls showed up to pedal as fast and as far as they could for 2 heats of 15 minutes each.

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Internet Explorer 9 Arrives

March 16th, 2011 by Adam Daniel

Last week I posted about the Extinction of IE6 and now this week Internet Explorer 9 was released.  In the rapidly changing, ever evolving environment  that is the web, this release is only the 4th major release of IE in the last 10 years.  Contrast that with Google’s Chrome browser that has released 10 major versions (though some may argue the actual “major”-ness of some of those released) since 2008. An article from Webmonkey summarizes it best:

Despite some shortcomings in the web standards department, IE 9 is a competent browser and well worth the upgrade from IE 8. If you’re interested in taking advantage of the latest tricks on the web, clearly IE 9 is not the browser for you. Still, for those that have no choice in their browser — for example, on a work machine, in a corporate environment — IE 9 is obviously good news. For the web at large IE 9 represents a step, if not a giant leap, forward.