Many already know Method (a household cleaning supply company, specializing in natural, non-toxic, biodegradable products), due in part to their cool, minimalist-minded packaging that uniquely helps it stand out on shelf. Some may just know the company from walking through the cleaning products aisle at Target and catching a glimpse. Either way, it’s a product that is already very respectable and cool in my eyes, that I’ve been using in my home for a few years, and it just got even better. Why? Well, they are supporting initiatives called the “Household Products Labeling Acts” that would basically require household cleaner manufactures to list the ingredients in their products. This is good, because I’ve often found myself compelled to read the back of the various bottles of product in this category and never once can I say I remember ever seeing what the heck was in the stuff I’m spraying on my bathroom counter or in my shower. This kind of makes me think there is a general philosophy of ‘See No Evil, Hear No Evil, Speak No Evil” going on. I don’t like this, no sir I don’t.
So, this witty little video from Method struck a chord with me. It’s funny, it makes me think and it most importantly makes me question the safety of what I’m putting in my home and how it might effect me. All this of course, leads up to validating why I buy Method products. If Method markets this video in the right way, I’m sure many others, users and non-users may have the same feelings. Will it help get consumers to support the act and inevitably increase their favorability towards Method and yield sales? We’ll have to see.
One thing is for sure though, these chemical residue bubbles are funny….. but they are also perverts.
Tags: advertising, humor, video
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