Little Edie Beale: Fashion Icon and Marketing Connoisseur?

Like many others in the office, I have become mildly obsessed with the life of Little Edie. At first, I was shocked by her “eclectic” lifestyle. She lived in filth, wore the most outrageous ensembles and acted as if she were a permanent fixture on The Ed Sullivan Show. Then, after getting over the initial shock, I was hooked. I needed to know what she was all about – her past, her present and, most importantly, her fashion choices.

What sold me was her passion, presentation and the unpredictability behind both. It didn’t matter whether others liked her “costume of the day”, believed in her vision or made fun of her. As long as she was happy with her choice then she was able to exude that infectious confidence that is so inspiring and made me love her.

If “Little Edie” were a brand, I’d be its biggest fan and, after googling “little edie fashion”, I’d say there are plenty of others that feel the same way.

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