Ever been in an unfamiliar place, but been plagued by that all-too-familiar sensation of “Oh man, I gotta GO. Like, NOW”? HQ and Charmin are here to help.
From AdAge.com: “After nearly a decade of providing free, clean public restrooms everywhere from state fairs to Times Square, Procter & Gamble Co.’s Charmin wants consumers to find their own — via a free mobile social-networking utility, SitOrSquat.
The wiki — housed on the web at SitOrSquat.com and available as a mobile application for BlackBerry and iPhone — launched in December with the goal of turning the digital masses into a mobile army of restroom reviewers. It both helps locate public restrooms and provides star ratings based on their cleanliness and other amenities.
Charmin can’t be accused of just trying to sell toilet paper: Unlike major rivals, it doesn’t have a commercial-bathroom business. Rather, it’s just another effort at nontraditional branding, a la the Times Square restrooms the brand has provided the past three holiday seasons; the mobile Pottypalooza program it ran from 2003 to 2005; or the “Charminizing” program in which it cleaned up public restrooms at state fairs starting in 2000.
As of last month, SitOrSquat had logged more than 52,000 toilets in 10 countries, more than half a million unique visitors and more than 1,600 downloads of its mobile apps. All those numbers are growing rapidly, and Charmin hopes publicity regarding its sponsorship helps them grow faster, said P&G spokesman Dewayne Guy.
As of today, a bottom-wagging Charmin cartoon bear graces the home page of SitOrSquat.com, though the brand image hasn’t been incorporated into the app.
‘Same experience away from home’ “We’ve been doing this idea of trying to give consumers the same experience away from home as they get at home for years,” Mr. Guy said. “This fits into that whole concept that you’re on the go, there’s some tension there; Charmin is playing hero.”
It’s not always easy to find a public restroom, he noted, particularly in New York, and particularly in Times Square at holiday time.
Indeed, with Starbucks starting to close stores, it’s getting a little harder.
This is the first time a toilet-paper brand has partnered with a downloadable mobile application, P&G said in its release. Other relevant potential mobile applications may not immediately spring to mind, other than perhaps text alerts when the roll is running low at home. But the technology doesn’t exist yet for that.”
Tags: mobile advertising, News
It’s excellent site, I was looking for something like this
When do you think this Real Estate market will go back in a positive direction? Or is it still too early to tell? We are seeing a lot of housing foreclosures in Winter Park Florida. What about you? Would love to get your feedback on this.
Thank you for sharing superb information. Your web-site is very cool. I am impressed by the info that you have on this website. It reveals how nicely you understand this subject. Bookmarked this web page, will come back for more articles.
Spot on with this write-up, I really assume this web site needs way more consideration. most likely be once more to read much more, thanks for that info.
I guess you might have produced several rather intriguing factors. Not also lots of persons would truly think about it the way in which you just did. I am genuinely impressed that there is so considerably about this topic that has been unveiled and also you created it so nicely, with so significantly class. Tiptop 1, gentleman! Truly terrific points perfect right here.
“I am glad for commenting to let you know what a terrific encounter my friend’s daughter enjoyed reading through yuor web blog. She noticed a wide variety of issues, with the inclusion of what it’s like to possess a great coaching mood to have men and women effortlessly know precisely several complex issues. You undoubtedly exceeded readers’ expectations. Many thanks for rendering the essential, trusted, revealing and even fun guidance on that topic to Gloria.”
I think I will become a great follower.Just want to say your story is striking. The clarity in your post is simply striking and i can take for granted you are an expert on this subject.
You need to participate in a contest for probably the greatest blogs on the web. I will advocate this website!
Ha ha… I was just online around and took a look at these feedback. I can’t believe that there’s still this much attention. Thanks for crafting articles about this.
You made good quality points at this time there. I have done looking about them matter and discovered nearly everybody are going to approve on your site. My wife and I have undergone your webpage combined with really enjoy your site content.
I totally agree with you. I think that you are super smart. I’ll be back to read more of your blog.
Thanks, thanks for the awesome blog post. I’m having troubles subscribing to your blogs feed. Thought I’d let you know
Great job, thanks for the awesome article. I’m having troubles subscribing to your blogs feed. Thought I’d let you know
Your Article about HQ helps Charmin go Mobile Hyperquake Blog Rattling wonderful visual appeal on this internet site , I’d value it 10 10.
Your Article about HQ helps Charmin go Mobile Hyperquake Blog Rattling fantastic visual appeal on this site, I’d value it 10 10.
Your Article about HQ helps Charmin go Mobile Hyperquake Blog Rattling excellent visual appeal on this internet site , I’d rate it 10 10.
Thanks, I was doing a google search and your site came up for real estate in Winter Springs, FL but anyway, I have had a pleasant time reading it, keep it up!
Hi, have you ever before pondered to write concerning Nintendo 3DS handheld?
Incredibly rated submit. I learn one factor completely new on totally unique blogs everyday. Deciding on one . stimulating to learn the paper content from other writers and review a bit bit one point from their site. I’d prefer to apply sure of this material on my weblog you’re thoughts. Natually I will give a hyperlink perfect here we’re at your internet-site. Admire your sharing.
You’re the best, It’s posts like this that keep me coming back and checking this blog regularly, thanks for the info!
The next time I learn a blog, I hope that it doesnt disappoint me as a lot as this one. I imply, I know it was my option to learn, however I really thought youd have one thing interesting to say. All I hear is a bunch of whining about something that you would fix for those who werent too busy in search of attention.
Hiya, have you possibly pondered to publish concerning Nintendo DSi?
Thank you therefore much with this! We havent been this particular delighted with a blog for a long period of time! You might have got it, whatever which indicates within running a blog. Anyhow, You’re certainly an individual which has some thing to express that individuals need to listen to. Maintain up the outstanding work. Keep on uplifting the men and women!
very nice post, i certainly love this website, keep on it
“I would like to show some thanks to the writer for bailing me out of this particular instance. Right after researching through the the web and obtaining ideas which were not helpful, I assumed my entire life was over. Existing devoid of the answers to the difficulties you’ve sorted out by way of your entire report is a critical case, and ones that would have negatively damaged my career if I hadn’t encountered your website. Your ability and kindness in controlling every aspect was precious. I am not sure what I would’ve done if I had not encountered such a point like this. I can also now relish my future. Thanks very much for your expert and effective help. I won’t be reluctant to recommend your web sites to anyone who should receive counselling on this subject matter.”
It’s good webpage, I was looking for something like this
Well I definitely enjoyed studying it. This article offered by you is very effective for good planning.
Does any person know of a slideshow widget, in which I can add photos of my choice, and link every photo to whatever url I want?
I was just searching for this information for some time. After 6 hours of continuous Googleing, finally I got it in your site. I wonder what is the Google’s issue that doesn’t rank this kind of informative websites closer to the top. Usually the top websites are full of garbage.
Hi there. I wanted to inquire some thing…is the following a wordpress blog as we are thinking about shifting over to WP. Furthermore did you make this theme yourself? Thanks a lot.
I loved as much as you will receive carried out right here. The sketch is attractive, your authored material stylish. nonetheless, you command get bought an impatience over that you wish be delivering the following. unwell unquestionably come more formerly again since exactly the same nearly a lot often inside case you shield this hike.
Nice post. I learn something more challenging on different blogs everyday. It will always be stimulating to read content from other writers and practice a little something from their store. I’d prefer to use some with the content on my blog whether you don’t mind. Natually I’ll give you a link on your web blog. Thanks for sharing.
When do you think this Real Estate market will go back in a positive direction? Or is it still too early to tell? We are seeing a lot of housing foreclosures in Lake Mary Florida. What about you? We would love to get your feedback on this.
Thanks for sharing excellent information. Your web site is so cool. I am impressed by the details that you have on this blog. It reveals how nicely you understand this subject. Bookmarked this web page, will come back for extra articles.
Congratulations for posting such a useful blog. Your blog isn’t only informative but also extremely artistic too. There usually are extremely couple of individuals who can write not so easy articles that creatively. Keep up the good writing !!
Hotels in Breslau
I want to thanks for the efforts you’ve got created in penning this article. i am hoping a similar best work from you in the future additionally. in truth your artistic writing ability has inspired me to induce my own blog now. really the blogging is spreading its wings quickly. Your write up may be a fine model of it.
Hi, i think your site is good. Can you tell me who designed it as i would like to contact them. Thanks.
raffrollo
hotel Krakau
I was very glad to discover this site on bing.I wished to say many thanks to you with regard to this fantastic read!! I certainlyappreciated every little bit of it and I’ve you bookmarked to look into new stuff you post.
Now this posting generally redeem so many website visitors. Will you publicize it? This can provides pleasant specific distort concerned with factors. We using an activity tremendous and even excessive to gift home elevators is a vital factor.