“The Exhibitionist” from Heineken’s KnowTheSigns.com
Some psychographic research has finally been done, and now we have verifiable proof: Heineken drinkers are poseurs. Hey wait, I drink Heineken, you say? Sorry, the proof is in the pudding according to a recent research study conducted by Mindset Media. Wait no, you say you were joking, you actually drink Blue Moon? Data shows that you may be the type of individual who’s sarcastic and snide to get your point across. If it was Michelob Ultra you REALLY meant, those drinkers rate high in superiority and can be conceited.
So what’s the point? Well, psychographics are fun for starters. It’s great to be able to ‘peel back the onion’ and see what accurate stories we can tell about individuals from things they like or don’t like, do or don’t do, brands they wear or don’t wear. Turns out, the beer you drink (or don’t drink) tells a pretty detailed story too, and makes figuring out the most effective ways of marketing to individuals that much more fun.
Tags: booze, consumer lifestyles, study
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If you’re still on the fence: grab your favorite earphones, head down to a Best Buy and ask to plug them into a Zune then an iPod and see which one sounds better to you, and which interface makes you smile more. Then you’ll know which is right for you.
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If you’re still on the fence: grab your favorite earphones, head down to a Best Buy and ask to plug them into a Zune then an iPod and see which one sounds better to you, and which interface makes you smile more. Then you’ll know which is right for you.
Zune and iPod: Most people compare the Zune to the Touch, but after seeing how slim and surprisingly small and light it is, I consider it to be a rather unique hybrid that combines qualities of both the Touch and the Nano. It’s very colorful and lovely OLED screen is slightly smaller than the touch screen, but the player itself feels quite a bit smaller and lighter. It weighs about 2/3 as much, and is noticeably smaller in width and height, while being just a hair thicker.
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