History, it’s both extremely important and often times very interesting. No doubt about it. Some would say not everyone is well versed enough in it.
The problem is, the manner in which history is presented usually isn’t that interesting: it’s b-o-r-i-n-g…. (hello high school history text books!). Even when you are watching it on TV, the monotone voice that often presents it to you in beautiful technicolor just isn’t that captivating.
Well, The History Channel wants to change that and obviously wants everyone to learn more about history of course, while also getting you to engage with their brand a bit more in the social media sphere.
So, what did they do, they’ve embarked on a FourSquare mission to leverage the social networking tool in helping to promote its upcoming series, “America: The Story of Us.”
Normally, I wouldn’t be a FourSquare advocate, I just think it’s pretty childish (i.e. “Hey, look I’m the Mayor of my office.” “Hey, I got my Adventurer Badge”), but this is a great idea because it uses the location-based mobile app to tie in with historical tidbits about over 1,000 historical locations around the county.
Example: “users visiting the Victory Gardens Biograph Theater in Chicago will discover that infamous bank robber John Dillinger was shot to death there by federal agents when leaving a movie in 1934.”
I’m a little unclear on how you’ll know to check in at these locations or if it’s just a luck thing, but either way, The History Channel appears to be making a big push behind it with Facebook pages, e-newsletter updates, etc.
Oh and yeah, if you check in at a lot of places on the list, you can get yourself a nifty virtual badge if you’re into that kinda stuff. That means you too have the chance to become a Mayor of someplace.
Tags: social networking
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