Up until this point, watches have served a few key purposes. Of course, the importance of telling the wearer of one what time it is has been key to their success over the years, however, we can’t forget innovations that helped pushed them into new and better applications, extending their reach and value beyond the mere aspect of showing you the hour/minutes of the day.
First came the watch that integrated the calculator on keypad, arming the watch with the power of a Texas Instruments super-calculator. At 12:45pm someone asked you to find out the square root of the number 765 you say? Before this innovation hit, you just weren’t in a position to do that. Then came the ever-successful remote control watch. This came in especially handy in high school when TVs were installed in the classroom and students were able to surreptitiously turn on and off the TV during class, much to the surprise and bewilderment of many teachers and substitutes. Lastly on the innovation front for watches was the indiglo light which took a mere backlit display to a whole new level, allowing the wearer to not only see the time at night, but also utilize the watch as a flashlight in a number of instances.
Well, it appears the watch has done it again and with a level of design-style.
Enter, the Happy Hour Watch.
If you like to know the time, but also regularly find yourself in situation where beverages are served that require a bottle opener, well borrowing and modifying a line from an unnamed beer manufacturer, “This watch is for you!” With digital and analog read outs, a solid/large face design and a sharp looking layout, as a watch guy myself, I’m pretty impressed. When you think about what the watches above looked like back in the day, the Happy Hour Watch is on its way to revolutionizing the industry. Well perhaps not revolutionizing, but having fun and delivering with some style, the makers are on the right path with that.
Tags: alcohol, innovation, product design
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