So, the crew over at Forbes.com just unleashed a list of what they consider to be the best-ever social media campaigns.
The list, including everyone from Blendtec Blenders (featured above whose sales rose 700% since the campaign in 2006) to Smirnoff, to Old Spice to Ikea, Vitamin Water to Careerbuilder, BMW to The Blair Witch Project, Burger King to, well, Burger King (both the Subservient Chicken and their Whopper Sacrifice campaigns), is pretty comprehensive.
Now, some of the campaigns I don’t necessarily agree with as being the ‘best’ but that’s probably a whole other blog post….
Honestly though, if you haven’t been paying attention to what brands have been doing in the social media space the last few years, I definitely recommend you take a look through the image slide-show and write-ups on each. It’ll paint a broad picture for you of how social media continues to push various limits when it comes to driving consumer engagement and building effective marketing strategies.
On a side note, I did notice however that the Smirnoff campaign for ‘Bros Icing Bros’ that we talked about here didn’t make the list. Oh yeah, that wasn’t a social media campaign from the brand, or was it…? (I know a whole bunch of people that still dispute that.) Either way, even if the brand wasn’t involved with it as they claimed (which I can understand why), it sure was one heck of a organic, social-media driven campaign that apparently sold the product to a whole new consumer segment, bros.
All in all though, a fun read, so check it out.
Tags: advertising, consumer engagement, internet, social networking
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