It’s truly awesome to see someone like Conan O’Brien, who wasn’t an internet user before in terms of interacting with his fans, more and more becoming a social media powerhouse.
If you’ve been following him on Twitter, you know how hilarious he is (come on, picking fights with Justin Bieber and proclaiming he is only going to follow 1 randomly selected person, the list goes on) and it has been hard to miss the legions of fans that have started groups like Team CoCo on Facebook.
Regardless of whether you like Conan and his comedy or not, he’s a brand with its own unique identity and boy are Conan and his staff embracing every bit of the web to their advantage during the year or so he can’t do tv after leaving NBC. They even appear to be empowering the fans that have started groups like team CoCo and are leveraging them for things like tour posters.
Truly great to see in such a short period of time, the way Conan is carving his niche, engaging with fans, giving them reason to follow him and reasons to buy his product when no one really knows what it will be like (RE: go see him on tour). His 30-city comedy tour, which I’d be kinda skeptical about just because he’s not done that before, sold out after merely a few tweets from CoCo.
All in all, a great story that is continuing to unfold and one that applies not only to famous celebs use of the web, but to brands in general. I for one encourage you to check him out on Twitter. You’ll get some good laughs and may pick up some pointers from CoCo.
Tags: humor, social networking, twitter
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