So consumers have often shown their love for brands in a variety of ways, some more endearing than others.
At one point in time, the pinnacle when it came to a consumer showcasing their love and dedication to a brand may have been the simple act of cutting the logo of the brand in one’s hair.
This took the top haircut spot recently, surpassing the faux-hawk.
Not only is it another form of advertising for the brand, but hey, this looks pretty killer and who wouldn’t want a haircut like that whether they liked the brand or not, right?
Of course there is always getting a brands tattoo on you (oh and if you need help with that, just see our earlier post on how you can find a good tattoo parlor via your iPhone), but come on, that’s still not showing a brand the love they deserve.
Well, thanks to the gang over at The Onion, we now know that at least one consumer showed his true love for a brand recently. They reported that earlier this week in a Circle K convenience store in Redmond, OR, Bryce Thompkins proclaimed his devotion and love for the Pepsi brand. Apparently only a small group of employees and close friends were there to see the ceremony.
Details from The Onion’s report:
‘”I love Pepsi,” Tompkins vowed as he offered the clerk two crisp dollar bills, symbolizing his willingness to sacrifice for Pepsi, and received 71 cents in return, symbolizing the portion of the two dollars that Pepsi does not cost. “Always will.” The solemn union of man and flavored soda was commemorated by a small bit of printed paper, which Tompkins declined.’
Now I ask you as you read this, can you say that you show the same dedication and support to the brands you use and respect? Our connections with the brands we use everyday are changing and Mr. Thompkin’s actions are a testament to that. I’m will to bet that as brand advocacy by consumers continues to evolve in 2010, we’ll see more of these types of reports.
So in short, take a cue from Mr. Tompkins and show the brands you love, some love.
