GE assembled a veritable dream team of agency partners (including HyperQuake) to help drive the conversation around how technology and innovation can help solve some of the challenges we face today in health. Occupying space on 5th Avenue and 44th Street, the two-week event — filled with a mix of seminars and thought leadership panels — highlights the transformative role that technology and innovation play in delivering better health to more people.
Healthcare: A shared experience
GE came to HyperQuake to help develop a common narrative structure and character storylines to set the stage for the events for a variety of visitors (Physicians, Healthcare Administrators, Customers and Consumers). Through a series of short videos, this narrative became the consistent thread for connecting the goals of Healthymagination to a shared set of experiences all people may have as it relates to Healthcare.
Character narrative and storyline videos presented in the Healthymagination Showcase, New York City, October 2009.
Characters and experiences we can relate to.
On display throughout the futuristic space were 23 of GE’s latest healthcare innovations that spotlight breakthroughs in areas such as miniaturization, mobility, healthcare IT and molecular imaging used in cancer detection. The personal impact that these technologies can have was told through a series of patient vignettes told in first-person videos throughout the event space.
Project Agency Partners included: HyperQuake – Character Storylines and Narrative Development; Local Projects – Media Design and Production; Thinc Design – Exhibit and Sculpture Design; Urban A&O – Architectural Design.
Tags: Case Studies, Character and storyline development, video
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