The Bengals finally made the playoffs last year and, as luck would have it, hosted the game at Paul Brown Stadium, right here in HQ’s hometown. The team wanted to create a really exciting Playoff Book to be sold during the game, and they felt HyperQuake would be a great fit for taking the design to the next level.
The goal of the project was to create a commemorative piece to showcase the Bengals’ awesome accomplishment. We all agreed that teamwork should be the primary focus of the design – the Bengals view making the playoffs as a collective achievement – with a strong emphasis on the host city of Cincinnati as well.
The end result was an exciting design that hit all of the team’s objectives and really made the Bengals come across as the high caliber team they are. Despite the fact that the game didn’t finish in the Bengals’ favor, fans can still cherish the memories, and have the playoff book to prove it.
Tags: Case Studies, local interest, print, sports