At its inception, Bounce fabric softener was created for and reflective of an era steeped in new modern convenience. With only negligible updates to the brand identity since the late 1970’s, Bounce needed to find a way to rekindle that energetic spirit, and reignite people’s excitement about the brand.
Older Bounce Packaging
HQ was approached to redesign the Bounce brand and launch a new Premium Scent Line Extension, Awakenings, as well as updating additional SKUs within the brand, in order to both strengthen the brand’s equity and increase stopping power in the retail environment. For each element in the project, (Base Bounce, Awakenings and assorted Club SKUs) HyperQuake developed Aspirational Design Targets and influenced brand exploration through brand board development, strategic process, consumer focus groups, vision work and technical exploration.
HQ also updated Bounce’s logo, paying homage to the 30-year-old brand while also giving it a new, modern feel and energy.
The result was a modern, clean package which creates a billboard effect on shelf, making the product both visually stunning and easier for consumers to find. HyperQuake’s work on this project was featured on several prominent design blogs, such as Brand New and The Die Line, to positive reviews. One reviewer commented, “Dig it. It’s got bounce.”
Tags: Case Studies, Package Design
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