In the Internet world everything moves very quickly, especially which technologies and social networks are being most used. One day everyone could be using MySpace, the next, Facebook. In last year and a half Twitter has risen to become one of the most influential social networks on the web. The reason, in my opinion, is the simplicity and usefulness of the platform, and additionally it has become invaluable in helping build a brand. It’s branding built on the simple principle of networking effects.
Twitter, for the 5 people out there who don’t know what it is, is a way to share tidbits of information in 140 characters or less. The information shared ranges from coupons for XBox 360 games to the latest news from The New York Times in real time. That information is then spread by having followers who listen, respond, and re-send messages. By monitoring how information moves around Twitter, people and companies can get an uncensored, personal view of their company.
So how do people do this? Well, in a recent issue of Inc. Magazine, the founder of pingg.com, Lorien Gabel, describes how he uses a Twitter desktop application to search the stream of tweets in real time, watching for mentions of his company and his competitors. When someone mentions pingg in a positive way he responds saying thanks, if negative he asks how they can right the wrong. Simple and effective.
However as useful as Twitter is, it can also be detrimental to a brand. Imagine that your company makes a mistake and someone with a fair amount of followers tweets that they are really dissatisfied with the company. This can go three ways, first, you’re there to respond and can help work through the issue. The second is not as nice; say you don’t have a presence on Twitter, the message could spread and your reputation drops. The third is even worse, if the message spreads and gets picked up by an A-list user (someone with 100s of thousands of followers) and could result in your brand taking a major hit.
I will let you draw your own conclusions about whether the risk is worth the reward. I will say, however, can you afford not to have some kind of presence on Twitter? Check it out over at Twitter.com.
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Zune and iPod: Most people compare the Zune to the Touch, but after seeing how slim and surprisingly small and light it is, I consider it to be a rather unique hybrid that combines qualities of both the Touch and the Nano. It’s very colorful and lovely OLED screen is slightly smaller than the touch screen, but the player itself feels quite a bit smaller and lighter. It weighs about 2/3 as much, and is noticeably smaller in width and height, while being just a hair thicker.
The new Zune browser is surprisingly good, but not as good as the iPod’s. It works well, but isn’t as fast as Safari, and has a clunkier interface. If you occasionally plan on using the web browser that’s not an issue, but if you’re planning to browse the web alot from your PMP then the iPod’s larger screen and better browser may be important.
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I’ll gear this review to 2 types of people: current Zune owners who are considering an upgrade, and people trying to decide between a Zune and an iPod. (There are other players worth considering out there, like the Sony Walkman X, but I hope this gives you enough info to make an informed decision of the Zune vs players other than the iPod line as well.)
The new Zune browser is surprisingly good, but not as good as the iPod’s. It works well, but isn’t as fast as Safari, and has a clunkier interface. If you occasionally plan on using the web browser that’s not an issue, but if you’re planning to browse the web alot from your PMP then the iPod’s larger screen and better browser may be important.
If you’re still on the fence: grab your favorite earphones, head down to a Best Buy and ask to plug them into a Zune then an iPod and see which one sounds better to you, and which interface makes you smile more. Then you’ll know which is right for you.
Apple now has Rhapsody as an app, which is a great start, but it is currently hampered by the inability to store locally on your iPod, and has a dismal 64kbps bit rate. If this changes, then it will somewhat negate this advantage for the Zune, but the 10 songs per month will still be a big plus in Zune Pass’ favor.
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Between me and my husband we’ve owned more MP3 players over the years than I can count, including Sansas, iRivers, iPods (classic & touch), the Ibiza Rhapsody, etc. But, the last few years I’ve settled down to one line of players. Why? Because I was happy to discover how well-designed and fun to use the underappreciated (and widely mocked) Zunes are.