There is no doubt in most tech geeks’ minds that Augmented Reality (a video hologram technology that gives computer users the opportunity to interact with 3D images on their monitor, by showing a pre-specified image to their webcam) is cool. It’s been used recently by companies like GE, used to promote movies like Transformers 2 and MOST importantly, by everyone’s favorite singer/guitar god John Mayer, to give you a virtual concert in the comfort of your own home. All that said though, for all the coolness factors associated with it, many, including myself, still can’t decide if it is viable marketing option that will translate into success for the campaigns and brands that it’s used as a backbone for.
In an effort to determine what value Augmented Reality holds for them, McDonald’s and Coke have teamed up and are utilizing it as part of their advertising tied in with the upcoming movie, Avatar. Given the fact that these two brands are huge and the number of people that have webcams is fractional, it will be interesting to see what kind of interaction these AR campaigns get. I definitely give both companies kudos for taking the step into the AR world and am eager to see what the AR content they’ve had developed is like.
I guess in terms of seeing success with this, if people just don’t start running out to by a webcam so they can check out the content, maybe you’ll find one in your Happy Meal or Coke Zero 12 pack.
Tags: advertising, interaction
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I’ll gear this review to 2 types of people: current Zune owners who are considering an upgrade, and people trying to decide between a Zune and an iPod. (There are other players worth considering out there, like the Sony Walkman X, but I hope this gives you enough info to make an informed decision of the Zune vs players other than the iPod line as well.)
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Apple now has Rhapsody as an app, which is a great start, but it is currently hampered by the inability to store locally on your iPod, and has a dismal 64kbps bit rate. If this changes, then it will somewhat negate this advantage for the Zune, but the 10 songs per month will still be a big plus in Zune Pass’ favor.
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If you’re still on the fence: grab your favorite earphones, head down to a Best Buy and ask to plug them into a Zune then an iPod and see which one sounds better to you, and which interface makes you smile more. Then you’ll know which is right for you.
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This is getting a bit more subjective, but I much prefer the Zune Marketplace. The interface is colorful, has more flair, and some cool features like ‘Mixview’ that let you quickly see related albums, songs, or other users related to what you’re listening to. Clicking on one of those will center on that item, and another set of “neighbors” will come into view, allowing you to navigate around exploring by similar artists, songs, or users. Speaking of users, the Zune “Social” is also great fun, letting you find others with shared tastes and becoming friends with them. You then can listen to a playlist created based on an amalgamation of what all your friends are listening to, which is also enjoyable. Those concerned with privacy will be relieved to know you can prevent the public from seeing your personal listening habits if you so choose.
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Hands down, Apple’s app store wins by a mile. It’s a huge selection of all sorts of apps vs a rather sad selection of a handful for Zune. Microsoft has plans, especially in the realm of games, but I’m not sure I’d want to bet on the future if this aspect is important to you. The iPod is a much better choice in that case.
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