Finding the Right Fit

January 22nd, 2015 by Molly Danks

If you ask any of our clients or our very own team members, what the best thing about Hyperquake is, you will typically get more than one answer. Often, responses include; the amazing project work, exceptional client service, our fun and relaxed atmosphere or sometimes even a reference to a memorable agency outing or experience. While these responses tend to vary from person to person, there is usually one consistent answer on everyone’s favorites list- Our people.

Hyperquake has always prided ourselves on taking the time to make sure that each person joining our team not only has unique skillsets and experiences, but also, the personality, passion and drive that will allow them to contribute to our agency from day one while growing within our team. Whether recruiting co op students, directors or for entry level roles, we search to uncover each candidate’s true potential and determine who will be most able to contribute to the agency goals and truly make an impact on the work that we do.

Often, the people doing the work are behind the scenes- But, not today. We thought we would share a little more about our team, so you can see first hand, how great and unique we all are!

First up, meet Kelsey Hamada Moffe, our General Accountant who has been contributing to the team since 2012.


Kelsey with her husband and pups.

I’m originally from Walla Walla, WA and moved to Cincinnati to attend the University of Cincinnati…GO BEARCATS! After graduation, I worked briefly in public accounting and then transitioned to a healthcare information management company up in Blue Ash.

In my free time, you can find usually find me at a UC game, since I am head coach of the dance team. I also enjoy spending time with family, friends and my dogs.

Three things you may not know about me:
1. My dad is a Walla Walla sweet onion farmer and I didn’t eat onions until recently.
2. I talk to my dogs like they’re people…yes, they understand me and yes, I’m a crazy dog person.
3. Although I was on the dance team at UC during school, I now consider myself retired and will (hopefully) not be bringing back any moves for company parties/outings.



Also, meet, our design Co op student, Andria Mierzwiak who recently joined the team this month.

Andria, while capturing shots of her favorite animal.


I’m originally from the Toledo area, but DAAP brought me down here. I grew up with 8 older siblings, five of whom are step-siblings, and I have all of them to thank for my thick skin and any early stages of gray hair that you might see. I also have a younger brother who we’ve recently adopted from Haiti!

Outside of work/school, I really enjoy running, baking/cooking, and photography. Oh, and a good read, which usually ends up being a murder mystery.

Fun facts about me:
1. I’ve jumped off of the world’s tallest bungee (I have video evidence!)
2. I’ve gone cage diving with great white sharks
3. I have an unhealthy obsession with elephants
Bonus: My life sounds a lot more exciting than it typically is.



Keep an eye out for future introductions, so you can continue to get to know more about Hyperquake and our team members!

And if you are looking for some tips to help with recruiting at your company, or tips on what creative agencies like ours may be looking for in a candidate, please read this!


Going All Out

November 12th, 2014 by Molly Danks

When Hyperquake heads out on an employee outing, we always make sure to hold true to our Work Hard, Play Hard mantra.  And for our most recent fall trip to Keeneland, I think it is safe to say that we came out of the gates ready to have some serious fun!

We started off the party with loading everything that we could possibly fit into our Savannah Nites party bus. You know, the basics; coolers with adult beverages, Holtman Donuts, snacks for later and the corn hole boards.  If you ever plan to head to the races, a party bus is a must! (Half of the fun happens on the bus)

Once we got to the park, we set up our tailgate and the fun began!  We ate, drank and played corn hole until it was time to head into the races to watch the ponies and hopefully come home a winner!

If you’ve been to Keeneland then you know this – it is beautiful!  From the entry into the park to the race track itself, and even the spectators’ attire. You can’t help but snap pictures of the beauty that surrounds you.  That, paired with the fact that we had to snap pictures as part of a Hyperquake Instagram photo challenge, resulted in some of these great photos of the day!

One of our Senior Designers, Chris Mock, put us all up to the challenge and then incorporated the photos into our internal training session, Hyperquake University to share some tips with the team on how to improve our Instagram photography skills.

  1. Tap to focus -tapping the screen to focus is easy and improves the quality
  2. Understand HDR- (High Dynamic Range)- take multiple shots at once
  3. Rule of Thirds- Find the grid on your camera screen and try not to center your image
  4. Don’t zoom in-  Crop later.
  5. Post process -with apps like Snapseed to help with editing

Check out this Buzz Feed article or others to improve your camera skills!  If you have a tip that you would like to share with us, please leave a comment on our blog or our facebook page!

If you are looking to put your own camera skills to work at a horse park, I highly recommend that you check out Keeneland or The Kentucky Derby in the spring.

See, I wasn’t kidding about the work hard play hard motto. We love to find ways to incorporate some work into our play!


Portaluca Part 2

September 26th, 2014 by Molly Danks

Portaluca, formally known as 4th Street Boutique, has launched their new brand!


Last year, Hyperquake created the new brand name, story and identity for Portaluca.  To commemorate the launching of the new brand, Portaluca honored all contributing members at the ceremony in August.  Hyperquake is excited to have been a part of such a powerful cause and transformation.


Christopher Corgiat and Lauren Kroger, happily accepting our award!


Please visit the store located on 4thStreet in downtown Cincinnati. All donations and proceeds support Dress for Success Cincinnati.

Sparking Ideas by Switching Things Up

June 24th, 2014 by Molly Danks

As an innovative design & branding agency, we are regularly tasked with thinking outside of the box when researching for projects.  Recently, we were given the opportunity to work with a company on a project related to male grooming and the art of shaving, so we decided to have an internal brainstorming session.  As part of our session for this specific project, we began to think about how men vs women shave.  Knowing that sometimes the best thoughts or insights can come from the most unlikely sources, we decided to put ourselves to the test and shake things up a little. You don’t believe me?

Hyperquake team switching it up!

So, we presented the team with a bunch of disposable razors and shaving cream. To truly gain some interesting insights, the women were tasked with shaving their faces and the men were challenged with shaving their legs! The men were totally up for the challenge! We females, however, opted to keep the cover on our razors, fearing stubble or thicker hair regrowth as a result of shaving our faces would not be worth any findings that this research may yield.

Nevertheless, it was so interesting to see how women reacted to using shaving cream on their faces for the first time- almost every female in the room smeared the shaving cream right across their faces, including their nose!  The guys thought that this was strange, but to a female that typically applies only a moisturizer or face soap, the nose is just as important to include in the application process!  The women had so many questions as to which way to shave- with the grain, against the grain, aftershave or no aftershave, etc.  The men had answers. Shaving cream was a must!  Aftershave seemed to be optional, and most of the men had similar techniques.  From a female perspective, moving a sharp razor across the face, was something that required total concentration and precision.  As a female that regularly nicks an ankle or knee during a “quick” shave before laying out poolside, this was definitely not an option when it came to shaving the face. Oh by the way, did I mention the smell of that stuff?  Definitely some room for improvement.

Holly & me experiencing shaving like a man.

Now, for the men shaving their legs, the pictures tell it all! The shaving cream was a must for them with the hairy jungle that they were about to tackle and it was so interesting to see how the women’s shaving cream slipped right out of their hands! No to mention, the balancing act of hiking one leg above your waist was that similar to a circus performance.  The men couldn’t believe how difficult it was to balance and shave all at the same time. And, the length of the process was surprising to them.  As they complained about how much time it was taking, it made total sense when we females realized that shaving cream for us, was not a necessity.  In fact, most often, not even used at all!

Dustin & Christopher balancing the art of shaving.

Thinking outside of our regular shaving roles, proved to be both fun and insightful.  It is always a good idea to switch things up and find insights and inspiration wherever you can find them.  The strangest things can spark the greatest ideas.  Check out 5 Fresh Ways to Spark Creativity.  Maybe you or your organization can incorporate some of these techniques into your next brainstorm or meeting!



ArtsWave Agency Challenge

May 12th, 2014 by Molly Danks

ArtsWave is the first and largest united arts fund in the country. You may not realize that it supports more than 100 arts organizations that help to make Cincinnati an amazing place to live!  Places like ArtsWorks, Cincinnati Ballet, Playhouse in the Park, CAC, Ensemble Theatre, Findlay Market, and the Children’s Theatre may not exist without the support of such donations from local companies and individuals. Currently, the 2014 ArtsWave Community Campaign is in full swing and is one of the main drivers for community donations for the organization.

Hyperquake was committed to making a company donation, but we didn’t want to stop there.  So we came up with a plan to share the information about ArtsWave with our team members to see if we could get everyone onboard with providing support.  For everyone that made a contribution, we had an afternoon planned to include lunch and the opportunity to participate in some fun art related activities with the chance to win a team prize, and most importantly – bragging rights!

We broke the agency into small teams to compete in four art categories; Painting, Sculpting, Acting & Photography. Each category was faced with a unique challenge; from painting a portrait of one of our partners while blind folded, to sculpting their favorite zoo animal with one hand tied behind their back! Everyone agreed this was a really fun way to think about the arts and work as a team to contribute to such a great cause.

Emily Zalla, designer at Hyperquake, painting while blindfolded.

Directors, Sherwood MacVeigh and Shari Ernst, work as a team to sculpt a snake with one hand behind their back.

Color photo submission titled, "Work Hard, Play Hard"

Our main objective was to remind everyone the importance of supporting the arts in our city and how our donations can continue to help make Cincinnati a significant city within the arts world.  We reached our team goal and had a great time doing so!

If you are interested in making a donation or learning more about the organization, please check out their website,

Portaluca Part 1

February 24th, 2014 by Lauren

In 2013, Hyperquake partnered with Dress for Success, one of the nation’s most influential charities that benefit women. The Dress for Success marketing team asked that Hyperquake lend our strategic and design expertise to help redesign the logo for their biggest driver of revenue, 4th Street Boutique. 4th Street Boutique is located in downtown Cincinnati and has been keeping women fashionable for less since 2002.

What started out as a simple re-branding project, soon evolved into much more. To accommodate 4th Street Boutique’s growing business success, expanding to multiple locations, it became clear that it needed a powerful identity system to support business growth and stand the test of time. Hyperquake, in collaboration with 4th Street Boutique, created the name and designed the identity for Portaluca.

Portaluca stands for personal strength and the power to truly realize and achieve your dreams. This is everything that Dress for Success stands for and helps women achieve everyday. We are so thrilled to have been a part of this inspiring cause and having the opportunity to create a powerful identity system that truly speaks to the cause.

4th Street Boutique will be debuting the brand later this year — more photos to come soon!


MBA Veterans Rebrand

October 23rd, 2013 by

We’ve officially wrapped on the MBA Veterans rebrand and are thrilled to introduce the work and how we went about it.

First, a little background on the company. MBA Veterans (or MBAV for short) is a networking platform for military veteran students and alumni of the world’s top-ranked MBA programs. Founded by veterans Chris Petersen and David Chonowski, MBAV’s mission is to connect those who are working to get, or have already received their MBA degree with potential employers.

Having the opportunity to completely rebrand a company is always exciting and MBAV proved no different. Through this process we explored the idea of “Commercial Cover”, which became a central design theme for the project.

By drawing inspiration from military imagery, the mark came to life in the shape of a badge. It truly embraces the duality of the lives of Veterans and their continued journey beyond their service, with a symbolic star tucked into a strong badge-like shape…a metaphor of a “medal of honor” and their military service “tucked into their back pocket”.

MBAV recently introduced the new branding as part of their presentation at their 6th Annual MBA Veterans Career Conference this fall in Chicago.

Round 2 with The Brandery

October 11th, 2013 by Dustin Blankenship

Another amazing startup recruiting class scouted by The Brandery meant another awesome opportunity for Hyperquake. This year we had the pleasure of working with two guys that came to town to continue their quest in launching something they call Frameri. Founded by Notre Dame MBA grad Konrad Billetz and business partner Kevin Habich, Frameri looks to be the first interchangeable frame and lens system for prescription glasses. Allowing glasses wearers to truely look at their glasses as an accessory, not just a necessity.

Helping build an online fashion brand from the ground up was something that we could not have been more pumped about. Taking the Frameri guys through the process from discovery to reallization was exciting for everyone involved. From the very beginning, there was a mutual understanding that in the fashion world, your brand can mean just as much as your product, so we made sure that one informed the other and told the same story.

Currently taking pre-orders and continuing to build their funds, the guys are working hard to start shipping by early 2014. Keep your eyes open. Frameri is going places.

Zoofari Part 2

September 27th, 2013 by

As Jen McLaughlin, Client Manager at Hyperquake, mentioned in our last blog post, we were named Zoofari’s Creative Partner for 2013. We had a lot of fun partnering with The Cincinnati Zoo, as we crafted the event’s visual style and print collateral…almost as much fun as we had celebrating at the event!

It was a night of wild weather as well as “A Night of Luxury” at Zoofari 2013. The heavy rain could not stop the more than 2,500 guests that attended the Zoo’s annual fundraiser. And, as you can see from the pictures below, the Hyperquake team had a fabulous time at the event. Not only was there amazing food (I think I made it to more than half of the 50 restaurants that were present), festive decorations, signature cocktails and African entertainment, it was wonderful to visit with friends and clients. Zoofari truly lived up to its tagline “A Night of Wild Luxury” (what brainiacs came up with that?) and we cannot wait until next year’s event!

Inside the tent

(it was equivalent to the length of a football field!)

Hyperquake's best dressed couple

Zoofari client leads

Framester fun

Part of the Hyperquake team

Jen, Dustin, Christopher & I


Zoofari Part 1

August 27th, 2013 by

In January the Cincinnati Zoo selected Hyperquake as its Zoofari creative partner for 2013. Hyperquake and client team members gathered August 20 at the Zoo’s new Africa exhibit to celebrate the project’s successful completion. Hyperquake collaborated with the Zoo to develop the event’s visual style and created print collateral including a corporate sponsor piece, save-the-date mailer, poster, invitation, and program.

We look forward to attending Zoofari’s “A Night of Wild Luxury” on Friday, September 20. Thank you to our friends at the Zoo for being a wonderful partner!