As an innovative design & branding agency, we are regularly tasked with thinking outside of the box when researching for projects. Recently, we were given the opportunity to work with a company on a project related to male grooming and the art of shaving, so we decided to have an internal brainstorming session. As part of our session for this specific project, we began to think about how men vs women shave. Knowing that sometimes the best thoughts or insights can come from the most unlikely sources, we decided to put ourselves to the test and shake things up a little. You don’t believe me?
So, we presented the team with a bunch of disposable razors and shaving cream. To truly gain some interesting insights, the women were tasked with shaving their faces and the men were challenged with shaving their legs! The men were totally up for the challenge! We females, however, opted to keep the cover on our razors, fearing stubble or thicker hair regrowth as a result of shaving our faces would not be worth any findings that this research may yield.
Nevertheless, it was so interesting to see how women reacted to using shaving cream on their faces for the first time- almost every female in the room smeared the shaving cream right across their faces, including their nose! The guys thought that this was strange, but to a female that typically applies only a moisturizer or face soap, the nose is just as important to include in the application process! The women had so many questions as to which way to shave- with the grain, against the grain, aftershave or no aftershave, etc. The men had answers. Shaving cream was a must! Aftershave seemed to be optional, and most of the men had similar techniques. From a female perspective, moving a sharp razor across the face, was something that required total concentration and precision. As a female that regularly nicks an ankle or knee during a “quick” shave before laying out poolside, this was definitely not an option when it came to shaving the face. Oh by the way, did I mention the smell of that stuff? Definitely some room for improvement.
Now, for the men shaving their legs, the pictures tell it all! The shaving cream was a must for them with the hairy jungle that they were about to tackle and it was so interesting to see how the women’s shaving cream slipped right out of their hands! No to mention, the balancing act of hiking one leg above your waist was that similar to a circus performance. The men couldn’t believe how difficult it was to balance and shave all at the same time. And, the length of the process was surprising to them. As they complained about how much time it was taking, it made total sense when we females realized that shaving cream for us, was not a necessity. In fact, most often, not even used at all!
Thinking outside of our regular shaving roles, proved to be both fun and insightful. It is always a good idea to switch things up and find insights and inspiration wherever you can find them. The strangest things can spark the greatest ideas. Check out 5 Fresh Ways to Spark Creativity. Maybe you or your organization can incorporate some of these techniques into your next brainstorm or meeting!